Have you ever had the experience of your Instagram account being banned? Well, it’s not a good one. Most probably, actions such as following and unfollowing accounts too quickly or other activities you take without knowing Instagram’s limits could be the cause. It can be a challenging task to follow Instagram daily limits, but doing so is essential to keeping your account active and healthy.
The fact is that Instagram’s algorithm will identify you as spam or a bot if you fail to follow Instagram’s limits in your marketing plans. Instagram will consequently ban or block your account, which is really annoying.
In this guide, we will review all of these new Instagram rules and discuss how to gather more followers despite the limitations Instagram will impose. Let’s start.
Importance of Knowing Instagram Daily Limits

If you want to be active on Instagram and reach other people, do business, or just build a community, you need to know these limitations. You risk going overboard and having your actions stopped or restricted if you don’t know the right way to do things on Instagram. Being regularly limited or shadowbanned on Instagram ruins your efforts to build a big community.
We’re here to tell you about Instagram restrictions so you can learn all the answers. Let’s first examine Instagram’s daily limits and the reasons you should worry about them. The good news is that with a little ingenuity, anyone can surpass Instagram’s daily limits. To learn out, continue reading this article.
Instagram Daily Limits: Follow Limits
To stop spam and make sure users maintain a healthy follow-unfollow Instagram activity, Instagram follow restrictions are crucial.
- Older Accounts: Instagram follow limit per day is up to 150–200 accounts for older and busier accounts. Just spread out these activities across the day with an hourly cap of roughly 10 accounts to get around Instagram daily limits.
- New Accounts: New accounts have different limitations. Keep the number of Instagram accounts you follow to about 100 per day, and for the first 12 to 20 days of an account’s existence, make sure not to follow accounts in a quick session.
Just remember that the following limit for Instagram is 7500 for each account.
Read More: How to find contacts on Instagram?
Instagram Daily Limits: Unfollow Limits
It may sound weird, but there are limitations even for unfollowing, and we have an Instagram unfollow limit per day. So let’s see what these are:
- Older Accounts: Up to 200 accounts can be safely unfollowed each day, with lower restrictions for older accounts. By doing this, aggressive follower churn, which may be interpreted as spammy or manipulative behavior, is avoided.
- New Accounts: When unfollowing, new accounts should take a cautious approach, much like the Instagram follow limitations. During the early stages of the account, it is recommended to unfollow more slowly in order to prevent any flags from Instagram’s spam detection algorithms.
Instagram Daily Limits: Liking Limits
Instagram has some restrictions about liking to prevent excessive behaviors and preserve the caliber of interactions, even if liking content is a basic method of interacting with Instagram’s posts and stories.
- Daily Limits: You can like other users’ posts up to 1,000 posts each day. This restriction aids in stopping spam-like behaviors, which can harm the platform’s user experience. However, depending on each user’s behavior and account history, this limit may change. It’s important to interact organically as opposed to quickly and automatically.
- Hourly Limits: It’s safer for new users to limit their hourly likes to around 20 in order to prevent getting reported as spam. Although greater numbers may be available for established accounts, it’s crucial to keep up a constant and sincere liking habit.
Also Read: How to hide likes on Instagram?
Instagram Daily Limits: Comment Limitations
One of Instagram’s most important interaction tools is commenting, which lets users communicate with other users. Instagram has restrictions, nevertheless, to guard against spam and guarantee genuine conversations. Let’s see what those are:
- Daily Limits: The number of comments you can post is up to 180–200 comments each day. The purpose of this limit is to stop spamming comments, which can lower the standard of user interactions on the platform. Instagram wants to promote real interactions instead of automated or overly frequent comments.
- Hourly Limits: There is also an hourly cap of 12–14 comments. This restriction aids in preserving the integrity of conversations and stops too many comments in a short amount of time.
The main purpose of these limitations, especially comment limitations, is for users to have a great user experience with Instagram and prevent any AI comment spamming.
Instagram Daily Limits: Direct Messages(DM) Limitations
New Instagram rules for direct messages can be confusing for many people. In this part, you can see an overview of what you need to consider while DMing many accounts at once:
- Daily Limits: If you are among the older and trusted accounts, you can send around 50–200 direct messages daily. While avoiding spamming or invasive messaging tactics, this range permits extensive private communication. It’s best to start new accounts with 20–50 direct messages per day and expand as the account gets older.
- Developing Relationships: DMs should be used to add value and establish sincere connections. You risk having your account orange-flagged if you send automated or generic communications. Make an effort to communicate with your audience in a way that is authentic and customized.
Instagram Daily Limits: Tagging
Adding tags to posts is a great way to make them more visible and interact with more people. Instagram has some limitations to make sure these resources are utilized wisely and not misused:
- In posts: You can tag up to 20 people in a single post. Instead of tagging a lot of individuals randomly, this limit is meant to encourage users to tag only those who are actually relevant to the content.
- In comments: Comments can have up to 10 people in their taggings. This limitation guarantees that comments stay relevant and valuable while also preserving the user interactions.
How to Build Authentic Instagram Engagement?
The foundation of a great Instagram presence is creating genuine engagement. Here are some tips to help your Instagram engagement become more authentic:

- High Quality Content: Concentrate on producing useful, attractive, and high-quality content that appeals to your audience. Crafting captivating stories and captions that draw in and hold on to followers can be a great way to raise your engagement.
- Giveaways and Contests: Organizing competitions and prizes can increase interaction and draw in new followers. To increase participation, make sure the guidelines are understandable and the rewards are appropriate for your target demographic.
- Engage with Followers: Keep in mind to react to mentions, DMs, and comments. By interacting with your followers, you may foster a devoted community and demonstrate your appreciation for their interactions.
- Use User-generated content: Urge your fans to produce content that highlights your goods or services. In addition to increasing engagement, sharing user-generated material fosters authenticity and trust.
Conclusion
Knowing Instagram’s daily limits will definitely help accounts avoid any sudden bans or limitations to their account. The key to avoiding any accident is building a genuine follower base. You can do this task by creating high-quality content and engaging with your fans and followers in a healthy way. This way, you won’t need to worry about Instagram limits because your activity aligns with Instagram’s best practices.
FAQs
Now is the time for some of the frequently asked questions online about Instagram’s daily limits and their complete and thorough answers:
1. What Are The Consequences If You Exceed Instagram’s Daily Limits?
Previously, users could have unexpected account bans without warning. However, Instagram has been sending pre-ban warnings since July 2019 to warn users of the possibility and provide them advice on how to avoid having their accounts shut down.
2. What to Do If Your Account Has Been Banned?
To be honest, you can not do much after being banned. You can send tickets, but the probability of getting any response is slim. Just stop using your account for a few hours; don’t post any pictures, like nothing, or leave comments. You will have to wait one to three days if nothing changes in two to three hours. You could be banned for up to five days or, at worst, forever.
3. What Are The Post Limitations of Instagram?
Since Instagram has no post limits, you are free to publish as often as you like throughout the day, and there is no cap on the overall quantity of posts. However, to prevent coming out as a spammer, it’s best to leave a gap between posts.