Working with German influencers is a great way to step into Europe’s market. With Germany’s overall influence on the continent, these content creators can make any campaign shine in the industry.
You may be thinking that finding the right German influencer can be difficult, and you wouldn’t be wrong. However, using an influencer marketing platform can make this process 10 times easier.
In this article, we’ll take a look at the top 15 German influencers across platforms, and follow that up with the best influencer marketing platform in the business. Let’s get into it.
Top German Influencers on TikTok
Starting off with TikTok allows us to explore the Gen Z favorite platform first. This relatively new platform quickly became a top player among social media platforms. With plenty of international content creators on TikTok, finding the right German, Italian, or Korean influencer shouldn’t be too hard. Here is a list of the top 5 German TikTokers.
1. Hannah Cauko (@hannah.cauko)
Hannah is a content creator focusing on beauty, fashion, and lifestyle, whose work involves sharing personal experiences, product reviews, and practical lifestyle tips. Her audience connects with content that includes fashion events like Berlin Fashion Week, beauty routines, and journaling, cultivating a vibrant and relatable community.
She promotes various brands through sponsored posts, and businesses can reach her for corporate inquiries via [email protected] or [email protected].
- Engagement Rate: 8.09%
- Average Likes: 383
- Average Views: 5.1k
- Followers: 31k
2. Ebru (@ebruslifestyleecke)
Ebru is a lifestyle blogger based in Munich. Her content focuses on food, travel, and local tips. Her specialty is showcasing culinary experiences, cultural insights, and travel recommendations in Germany.
Ebru actively engages her audience with personal opinions and interactive posts, drawing in lifestyle and travel enthusiasts. Her posts reflect a vibrant lifestyle, emphasizing community and cultural heritage, with a particular focus on Turkish influences. While Ebru doesn’t do paid sponsorships too often, she does collaborate with local workshops and tourist attractions.
- Engagement Rate: 7.30%
- Average Likes: 453
- Average Views: 10.3k
- Followers: 23.6k
3. Paulina (@pauliina_al)
As a fit mom and UGC (User-Generated Content) creator, Paulina’s content revolves around motherhood and fitness routines. Her audience consists of mothers seeking inspiration and support in the tough beginnings of parenthood.
She often features her daughter in her content, connecting with her audience through relatable experiences and promoting positive parenting practices. She promotes brands related to fitness and wellness, often offering discount codes to her followers.
- Engagement Rate: 3.24%
- Average Likes: 327
- Average Views: 13.1k
- Followers: 49.6k
4. Christian Ahmo (@christian_ahmo)
Calisthenics is a mesmerizing art that can generate thousands of views. Christian is a licensed trainer and nutrition consultant with a niche in calisthenics and bodybuilding. He shares workout routines and tips for muscle building. While his content isn’t particularly unique, he does have a remarkably close connection to his audience.
He provides insights on functional training through engaging posts, highlighting the importance of strength training for overall health. He collaborates with Gornation and provides discount codes for their products.
- Engagement Rate: 5.9%
- Average Likes: N/A
- Average Views: 5.5k
- Followers: 49.6k
5. Marah (@diese_marah)
Marah is a classic TikToker with a fun-loving personality. Her content centers on creativity, including dance challenges and personal moments. With a youthful audience that connects with her engaging and entertaining theme, her TikTok and Instagram posts often gain significant traction.
- Engagement Rate: 5.32%
- Average Likes: N/A
- Average Views: 90.8k
- Followers: 31.2k
Top German Influencers on Instagram
Even though TikTok is the new player, Instagram remains on top of the game. With more than 34 million German users on the platform, German influencers are a great way to make a name for yourself on Instagram. So let’s explore the top 5 best German influencers on Instagram.
1. Bettina (Betel) Grabl (@betelsfoodfeast)
Food influencers have always been a part of IG, and Bettina is no different. This content creator likes food and travel, with her content revolving around culinary experiences and a particular interest in train journeys and diverse food destinations.
- Engagement Rate: 2.28%
- Average Likes: 9.4k
- Average Reel Plays: 367.7k
- Followers: 447k
2. Reezy (@reezysupreem)
Reezy is a musician and content creator, known for his music under the moniker “PIANO REEZ”. His audience is predominantly male (74.81%) and largely German (75.02%). Recognized for his music content and collaborations, he has partnered with @achraf on content, including a piece titled “ＢÜＲＧＥＲＡＭＴ”.
- Engagement Rate: 9.49%
- Average Likes: 41.8k
- Average Reel Plays: 1.3M
- Followers: 413k
3. Hanni (@hannihase)
Hanni is an entertainment influencer, described as “your fav bunny on @netflixde”. Her audience is overwhelmingly female (93.52%) and primarily German (73.74%). She is associated with Netflix Germany and is known for her unique bio, “hier gilt nicht das BGB” (the German Civil Code does not apply here).
Hanni is also a global ambassador for luxury brands like Gucci and Armani Beauty. For collaborations, she can be contacted at [email protected].
- Engagement Rate: 7.04%
- Average Likes: 43.3k
- Average Reel Plays: 1.4M
- Followers: 397k
4. Tarek Baé (@tarek_bae)
Tarek is a journalist based in Berlin with content focused on current events, including topics like Palestine. He emphasizes independent journalism, noting that his work is supported by his audience. This makes him a trusted resource for many of his followers.
- Engagement Rate: 4.81%
- Average Likes: 15k
- Average Reel Plays: 373K
- Followers: 386k
5. Sören Manke | Vegan Online Coach (@vegan_high_protein)
Looking for a source of vegan inspiration? Sören Manke is a vegan high-protein food and fitness coach. With a primarily female (71.68%) and largely German (68.15%) audience, he’s a trusted influencer among his following. As a licensed fitness trainer, he guides his followers to achieve their goals without deprivation.
- Engagement Rate: 2.85%
- Average Likes: 4.6k
- Average Reel Plays: 201.2k
- Followers: 329k
Top German Influencers on YouTube
In addition to TikTok and Instagram, German influencers also have a presence on YouTube. This platform is dedicated to long-form content, video essays, and expert opinions. With all that in mind, let’s take a look at the top German YouTubers.
1. Chen Yang Yi (@chenyangyii)
YouTube used to be about vlogs and lifestyle influencers, and Chen Yang keeps that tradition alive. She’s focused on vlogs and daily life, with content covering vlogging, self-care, health care, fitness, and daily life events. Her audience is interested in fun, relatable content, and personal well-being. Past collaborations include brands such as Wealthsimple.
- Engagement Rate: 0.05%
- Average Likes: 2.5k
- Average Views: 61k
- Subscribers: 32k
2. Jibi (@JibiJ)
Football and gaming are the main pillars of Jibi’s content. This creator aims to educate, assist, and entertain his community in these areas. His audience consists of individuals interested in football and gaming, whether seeking to improve their skills or simply for entertainment. He has partnered with several global brands in the past.
- Engagement Rate: 0.66%
- Average Likes: N/A
- Average Views: N/A
- Subscribers: 60k
3. Mervey (@merveystar)
Mervey is a multi-talented artist and content creator, with niches including make-up artistry, modeling, music, and painting. Her content revolves around tools and products used in daily life. Her audience shows interest in makeup, modeling, clothing, accessories, and music. Based in Dusseldorf, she combines various artistic passions in her content creation.
- Engagement Rate: 6.25%
- Average Likes: 4.4k
- Average Views: 70k
- Subscribers: 14.9k
4. Martin Krolop (@krolopgerst)
Martin is a technical reviewer whose content revolves around technical tests, particularly in electronics and home/consumer electronics. Based in Cologne, he produces “very German” technical tests that are both practical and visually engaging.
- Engagement Rate: 0.47%
- Average Likes: 391
- Average Views: 9.2k
- Subscribers: 113k
5. Ertiqua (@EriInGermany)
Ertiqua is an Indian vlogger based in Germany who shares her life abroad, with content including expat life in the country, travel, culinary experiences, and lifestyle adventures. She has featured Govee and Kodak products in her videos.
- Engagement Rate: 3.55%
- Average Likes: 156
- Average Views: 4.3k
- Subscribers: 63.4k
Ainfluencer: Best Place to Find German Influencers
When collaborating with German influencers, Ainfluencer presents itself as a remarkably user-friendly and economical solution. It operates completely free, simplifying the process for brands to pinpoint suitable content creators, removing much of the uncertainty often associated with this process.
What truly sets Ainfluencer apart is its blend of smart features and accessible, no-cost entry, making it ideal for businesses of all sizes, from small startups to established enterprises. The platform offers plenty of features to streamline the influencer marketing journey:
- Escrow‑Protected Payments: Money stays in escrow until both parties sign off on the completed work, ensuring a secure and fair exchange.
- Smart Creator Search: Use 20+ AI filters to instantly find influencers who fit your campaign’s exact criteria.
- Massive Influencer Network: Tap into over 5 million pre‑verified, opt-in, and active influencers on TikTok, Instagram, and YouTube.
- Integrated Chat: Communicate directly with influencers, no third parties needed.
- 100% Free: No subscription fees or hidden costs ever.
- Global Content Translation: Built‑in AI translation helps you reach audiences around the world.
- Real‑Time Analytics: Monitor campaign performance live and make on-the-fly adjustments.
- Authentic Performance Metrics: View verified engagement rates and follower insights straight from influencers’ accounts.
- Quick Invite Feature: Send collaboration offers in a single click to boost your success rate.
- Thorough Influencer Profiles: Check past collaborations, performance history, and any red flags before you connect.
So what are you waiting for? Sign up now and enjoy Ainfluencer.
Conclusion
German influencers are a viable solution to global marketing. With influencer marketing’s affordability, this process can save you millions of dollars in marketing. We hope this article covers everything you need to step into the German market.
FAQs
1. How Can I Collaborate with German Influencers from the US?
With how accessible communications are worldwide, collaborating with German influencers or other European content creators, such as Spanish influencers, is not that difficult. This is especially true if you’re using an influencer marketing platform. Simply search and find your creator of choice, negotiate with them, and make your payments through Ainfluencer.
2. Which Platforms Should I Focus on for Reaching a German Audience?
Instagram and TikTok dominate in lifestyle, beauty, and fashion content, while YouTube remains strong for long‑form video (travel, gaming, education). For B2B or professional topics, LinkedIn and Twitter can be effective. Choosing the right platform depends on your product category and target demographic.
