Ever find yourself stuck on Instagram or TikTok and suddenly realize half the content is from Arab creators? You’re not alone! Arab influencers are everywhere these days — creating content people actually care about.
The Middle East and North Africa (MENA) region has over 160 million active social media users, and most of them are young.
That’s a huge reason why brands are investing heavily in influencer marketing here. In fact, the MENA influencer market is expected to pass $1.3 billion by the end of 2025.
So, who are the creators making all the noise? This blog covers 15 famous Arab influencers across TikTok, Instagram, and YouTube. We’ll also look into their social media content and performance. Let’s dive in!
Top Arab Influencers on Instagram, TikTok, and YouTube
Here, we’ve rounded up a list of the best Arab and Muslim influencers across main social media platforms. Our list includes different types of influencers, from mega to micro-influencers.
Additionally, we’ll introduce both female and male Arab influencers who are currently popular. Finally, you’ll learn how you can find the right influencers using a free influencer marketing platform, Ainfluencer. Read on!
Top Arab Influencers on TikTok
First, let’s meet famous Arab TikTokers in diverse niches, from religion to fitness.
1. Sara Alwari (@saraaalwari)
The first creator on the list of the top Arab influencers is a Syrian certified dietitian and personal trainer. Based in Dubai, Sara Alwari is a famous Arab mega-influencer with over 4M followers and 67.7M likes.
On TikTok, Sara shares workout tips, healthy meal ideas, and beauty routines. Her content is actually a mix of wellness advice with glimpses of her lifestyle, from gym sessions to shopping hauls.
She has also worked with brands like Garnier and L’Oréal and gained an average of 3.2M views on TikTok.
- Followers: 4.7M (TikTok), 7.2M (Instagram), 4.1M (Snapchat).
- Niche: Fitness, health & beauty.
- Eng Rate: 7.05%
- Avg Likes: 154.7K
2. Ahmad Almassari (@ahmed_almassari)
An entrepreneur, CEO, and founder of a marketing agency, “The Only”, Ahmad Almassari, is a leading Saudi Arabian marketing consultant.
He shares marketing strategies, branding tips, entrepreneurship, and motivational content on his TikTok and Instagram accounts.
With over 16 years in marketing and branding consultancy, most of his followers include entrepreneurs, startups, and individuals interested in marketing and business growth. He’s also acquired 2.9M likes on his TikTok.
- Followers: 349.6K (TikTok), 317.8K (Instagram), 98.1K (YouTube).
- Niche: Marketing.
- Eng Rate: 0.34%
- Avg Likes: 1.1K
3. Omar Shabra (@oshabra)
Omar is a popular Arab macro-influencer with 1.7M likes on TikTok. Known also as an artist, he mostly shares his fashion styles on Instagram. His TikTok is all about his daily routines.
This Arab fashion influencer has partnered with big fashion and clothing brands, including Pull & Bear, Adidas, DIESEL, and TGM.
Moreover, he has reached an average view of 21.9K on TikTok. One of his videos promoting an Armani perfume even got over 10M views in 2023.
- Followers: 115.3K (TikTok), 32.3K (Instagram).
- Niche: Fashion.
- Eng Rate: 4.23%
- Avg Likes: 1.6K
4. Abdul Rahman Mossad (@abdul_rahman_mossad1)
Arab male micro-influencer Abdul Rahman Mossad is an Egyptian creator who offers spiritual inspiration on his account. He shares Quranic recitations, motivational Islamic reminders, and uplifting quotes.
While he has less than 100k TikTok followers, his videos receive an average of 9.8K likes which is remarkable. Besides, he’s gained 405.7K likes since 2023 when he posted his first TikTok.
- Followers: 67.2K (TikTok).
- Niche: Spiritual / Islamic.
- Eng Rate: 14.72%
- Avg Likes: 9.8K
5. Amina Tibi (@aminatibi)
As one of the popular Arab female influencers on TikTok, Amina focuses on contemporary trends and personal style insights. She’s originally from Palestine and lives in Morocco.
Amina is also a mom of two and on her TikTok, you’ll see her sweet moments with her kids. Beyond this, she’s founded a family e-commerce store (Wlidaty.com) and a baby and children’s clothing shop (Carters Maroc).
She’s a rising star on TikTok and has gained more than 73K likes and 71.5K average views.
- Followers: 16.9K (TikTok), 82K (Instagram).
- Niche: Fashion, Beauty, Lifestyle.
- Eng Rate: 2.95%
- Avg Likes: 1.5K
Top Arab Influencers on Instagram
Below, you can find the top Arab Instagram influencers who create content in beauty, fashion, and more.
6. Salama Mohamed (@salamamohamed)
The top Arab female Instagram influencer, Salama Mohamed, is a renowned Emirati creator and entrepreneur, best known as the co-star of her husband Khalid Al Ameri’s viral videos.
CEO and the founder of Peaceful (a beauty and cosmetic brand), Salama focuses on skincare and living confidently with vitiligo.
Her posts about self-love, family fun, and skincare routines have resonated with her followers across the Arab world.
She’s collaborated with healthcare campaigns and beauty brands championing skin positivity. She’s been also ranked #11 in “Forbes Top Women Entrepreneurs”.
- Followers: 1.7M (Instagram), 108K (YouTube).
- Niche: Skincare & Positive Living.
- Eng Rate: 0.96%
- Avg Likes: 15.6K
7. Nada Baeshen (@nadabaeshen)
Nada is a Saudi fashionista and TV host who focuses on elegant modest fashion and luxury lifestyle. As co-founder of local businesses (Padel Pursuit and Bimini Beauty), she blends entrepreneurial flair with style content on her IG feed.
Most of her followers love how she mixes high-end outfit inspiration with behind-the-scenes of TV shoots and personal snippets.
This Arab macro-influencer has also been a brand ambassador for Dior Middle East and Charlotte Tilbury Cosmetics.
- Followers: 710.9K (Instagram), 185.8K (TikTok), 3k (YouTube).
- Niche: Fashion & Entrepreneurship.
- Eng Rate: 5.70%
- Avg Likes: 40.4K
8. Nojoud Alrumaihi (@nojoud_alrumaihi)
Nojoud is another Saudi Arabian influencer on Instagram who is best known as a fashion and luxury consultant.
She artfully balances style content with family life. Her feed is all about chic outfits (often featuring Middle Eastern designers), parenting moments with her children, and insights into her creative projects.
Nojoud has co-founded an upscale children’s boutique, collaborated with Chanel, and hosted fashion events in Riyadh.
- Followers: 625.2K (Instagram), 131.5K (TikTok).
- Niche: Fashion & Motherhood.
- Eng Rate: 0.23%
- Avg Likes: 1.3K
9. Razan Alazzouni (@razanalazzouni)
Based in Saudi Arabia, Razan Alazzouni is both a fashion designer and an influencer on Instagram.
She gives her followers a peek into the world of haute couture. You’ll see anything about fashion like sketching new designs and her label’s pieces at fashion shows on her account.
Back in 2008, Razan launched her own fashion label, which quickly became known for its soft embroidery, elegant silks, and bold, sculptural shapes.
Her pieces have even been spotted on celebrities like Elizabeth Banks and Kendall Jenner.
- Followers: 492.7K (Instagram).
- Niche: Design & Art.
- Eng Rate: 0.02%
- Avg Likes: 50
10. Fouz Al-Abdullah (@fouz_alabdallh)
Fouz, also known as Farah Al Abdullah, is a rising micro-influencer in Saudi Arabia’s entertainment world.
She’s an up-and-coming actress and loves all things fashion and beauty. Her followers enjoy her glam makeup looks, stylish outfits, and behind-the-scenes clips from movie sets. She also reviews beauty products and shares her favorite finds.
In 2022, Fouz starred in the film Alkhallat+, giving audiences a real glimpse of her talent as an actress.
- Followers: 72.1K (Instagram).
- Niche: Makeup, Acting & Lifestyle.
- Eng Rate: 0.33%
- Avg Likes: 227
Top Arab Influencers on YouTube
Now, let’s discover some of the most exciting Arab YouTubers:
11. Ossy Marwah (@ossymarwah)
Ossy is one of the most famous Arab influencers on YouTube who lives in Saudi Arabia. He’s mostly known for his energetic vlogs and pranks which started posting in 2019.
Splitting time between Dubai and Los Angeles, Ossy brings a cross-cultural flair to his videos. He tries American trends with an Arab twist or showcases life in Dubai in his posts.
This Arab male influencer was also part of YouTube’s record-breaking Anasala family gender reveal at the Burj Khalifa event in 2020. Interestingly, he’s gained over 1.3B views on his videos within 6 years.
- Followers: 10.9M (YouTube), 4M (TikTok), 9.1M (Instagram)
- Niche: Comedy.
- Eng Rate: 4.69%
- Avg Likes: 119.4K
12. Haifa Beseisso (@FlyWithHaifa)
Started in 2012, Fly With Haifa is a YouTube channel run by Haifa Beseisso who posts travel vlogs, cultural discussions, and music videos addressing social issues.
Haifa is from the UAE and has amassed over 49.7M views on her channel. She also hosted the Nobel Peace Prize concert via YouTube live-streaming.
Recognized as a YouTube Creator for Change Ambassador, Haifa has collaborated with Canon, Dove, Lipton, and Pandora.
- Followers: 818K (YouTube), 630.2K (Instagram), 133.4K (TikTok).
- Niche: Travel & Culture.
- Eng Rate: 3.39%
- Avg Likes: 180.5
13. Ebrahim Ramzat (@EbrahimRamzat)
Best known as an ambassador of veganism in the Arab world, Ebrahim is a Syrian-born vegan influencer. He moved to the UAE at the age of three and recently moved to Canada.
On YouTube, Ebrahim shares Arabic-language content focusing on plant-based recipes, sustainable living, and health tips. Since 2016, he’s gained over 213M views.
This highlights how much his followers love his vegan adaptations of traditional Middle Eastern dishes, such as quinoa mujaddara and eggplant maklouba.
- Followers: 755K (YouTube), 143K (Instagram), 344.6K (TikTok).
- Niche: Vegan Lifestyle, Health.
- Eng Rate: 3.69%
- Avg Likes: 13.3K
14. Maya Ahmad (@themayaahmad)
Lebanese beauty content creator based in Dubai, Maya Ahmad, is another Arab macro-influencer on YouTube.
Maya’s YouTube channel, launched in 2013, features makeup tutorials, product reviews, and beauty tips, primarily in Arabic.
Over the years, she has gained more than 6M views on YouTube. She’s also collaborated with several prominent beauty brands, including MAC Cosmetics, Dior, Kiko, Givenchy, and Fenty Beauty.
- Followers: 632K (YouTube), 1.3M (Instagram), 133.4K (TikTok).
- Niche: Beauty.
- Eng Rate: 5.15%
- Avg Likes: 2.1K
15. Taim Alfalasi (@TaimAlFalasi)
Taim is one of the main Arab YouTubers and the pioneer of “The Taim Show,” one of the first Emirati internet radio shows.
Her content on social media focuses on travel, food, and lifestyle. For example, on YouTube, she posts luxurious travel destinations, gourmet cuisine, and lifestyle experiences. Taim Joined YouTube in 2012, and has had over 111M views since then.
- Followers: 582K (YouTube), 4.7M (Instagram), 218.1K (TikTok).
- Niche: Lifestyle, Travel, Food.
- Eng Rate: 2.71%
- Avg Likes: 1.5K
If you’re a brand or marketer looking to collaborate with these Arab influencers (or thousands of others), you need a smart, efficient way to connect and that’s where Ainfluencer comes in! Let’s learn more about Ainfluencer, as a free influencer marketing platform.
Ainfluencer: The Best Platform for Finding Arab Influencers
Ainfluencer is the world’s first free DIY influencer marketplace. It only gets 20% of commissions from influencers and brands don’t pay anything to use the platform.
In addition to a simple user interface, it boasts a vast network of influencers (5M+) on Instagram, TikTok, and YouTube. More importantly, it stands out for its diverse, verified influencers (macro to micro-influencers).
Main Benefits of Ainfluencer
Here’s why Ainfluencer is the best platform for finding Arab influencers:
- Easy AI Matching: The platform helps brands find influencers that match their needs based on the type of content, audience demographics, engagement rates, and more.
- Detailed Insights: Brands can get detailed information about influencers, including their past collaborations, audience demographics, and performance metrics.
- Direct Communication: Ainfluencer lets brands and influencers talk directly using a built-in chat feature. This makes it easy to discuss and negotiate deals.
- Secure Payments: With Ainfluencer, payments are protected using an escrow system. This means the money is held safely until the influencer delivers the agreed content.
- Performance Tracking: Moreover, brands can monitor how well their campaigns are doing with detailed reports on things like engagement rates, reach, and sales.
- Global Reach: The platform supports multiple languages. So, brands can connect with influencers and audiences around the world.
- Shopify Integration: This one allows brands to launch campaigns and track performance directly from their Shopify store.
Want to experience the future of brand collaboration with AI-powered matching, secure transactions, and end-to-end campaign management?
Final Words
As we’ve explored, influencer marketing in the Arab world isn’t just a trend – it’s become a high-ROI channel. Even 46% of UAE marketers boost their budgets for it.
The top Arab influencers we highlighted in this blog, have built deep trust with their audiences. They have millions of followers and high engagement rates. This shows how followers love their reviews, beauty tips, or personal shots.
If you want to succeed in the MENA region’s digital world, you have to partner with influencers. Thanks to seamless influencer marketing platforms like Ainfluencer, it’s easier than ever to find the ideal creators.
For Amazon sellers in the Middle East or influencers wanting to monetize beyond flat fees, we have another option! AlgoRift is a cutting-edge Amazon affiliate platform with a free-tier plan. It also provides access to over 100K verified affiliates, Amazon coupon code tracking, and automated payouts.
FAQs
Let’s answer some FAQs about the best influencers in the Arab world:
1. How Do I Find Arab Influencers for Brand Promotion?
To find the right Arab influencers, you can start with the right platform; Instagram for fashion, TikTok for Gen Z, YouTube for reviews.
Use tools like Ainfluencer to filter influencers by country, city, niche, or follower count, and invite them to collaborate directly.
You can also search hashtags like #DubaiBlogger or check influencer rankings. Always check their content and engagement before reaching out.
2. Who Are the Top Arab Influencers in Dubai?
Some of the famous Dubai influencers on social media include:
- Ossy Marwah (@ossymarwah): 10.9M followers on YouTube,
- Sara Alwari (@saraaalwari): 4.7M followers on TikTok,
- Maya Ahmad (@themayaahmad): 632K followers on YouTube.
3. Who Are the Top Arab Female Influencers?
Here are the top 5 Arab women influencers across Instagram, TikTok, and YouTube:
- Sara Alwari (@saraaalwari): 4.7M followers on TikTok,
- Salama Mohamed (@salamamohamed): 1.7M followers on Instagram,
- Nada Baeshen (@nadabaeshen): 710.9K followers on Instagram,
- Haifa Beseisso (@FlyWithHaifa): 818K followers on YouTube,
- Maya Ahmad (@themayaahmad): 632K followers on YouTube.
