From trendy dances to niche science videos, Australian influencers are everywhere online. With about 20 million Australian users on the internet, it’s a smart idea to aim your marketing towards this population.
When trying to partner with Australian influencers, your first step is to find the creators that match your business. In this article, we’ll take a look at the hottest Australian influencers and follow that up with the top influencer marketing platform that can simplify your search and negotiation process.
Best Australian Influencers on TikTok
Australian TikTokers have grown into trendsetters on the scene. These creators have managed to carve a corner for themselves domestically and internationally. With all of that in mind, let’s take a look at the platform’s top Australian influencers.
1. Izzy Armitage (@izzyarmitage3)
A beauty and fashion creator from Australia, Izzy shares her outfits, makeup looks, tutorials, and lifestyle clips. Izzy’s content is colorful and energetic, attracting teens and young adults interested in style and beauty. Her collaborations include those with skincare and makeup brands.
- Engagement Rate: 5.58%
- Followers: 138.4k
- Likes per Video: 2.8k
2. Matt Hey (@alright.hey)
Matt is a Melbourne comedian and LGBTQ+ advocate who has built an audience of around 357K on TikTok. He’s known for witty sketches and commentary on culture, often poking fun at Australian stereotypes and daily life in humorous ways. He’s even co-hosted popular podcasts and live shows, partnering with brands like GQ and ALDI.
- Engagement Rate: 6.78%
- Followers: 364k
- Likes per Video: 1.7k
3. Mitchell Coombs (@mitchell_coombs)
Australia can often feel like a different universe from the rest of the world. Mitchell portrays this difference in a humorous way. He also co-hosts the “ZanCast” podcast, discussing movies and Australian trends. Mitchell’s quick-humor videos and local references have earned him a loyal following.
- Engagement Rate: 7.2%
- Followers: 437K
- Likes per Video: 39K
4. Sam Todd (@samjtodd)
Known for her “closet under the stairs” vintage fashion show videos, Sam posts daily vlogs about fashion finds, shopping hauls, and music. Sam also runs a small jewelry brand that she promotes to her audience. Her content appeals to young Aussies who love thrifting, environmentally aware fashion choices, and retro style.
- Engagement Rate: 7.38%
- Followers: 260k
- Likes per Video: 1k
5. Dani and Blake (@daniandblake)
Couple influencers grow in number every day, and Dani and Blake are no different. A Sydney couple with family-friendly content, they share everything from nightly routines in cute pajamas to travel adventures together. Brands like travel agencies and pet-food companies have partnered with them in the past.
- Engagement Rate: 6.98%
- Followers: 707k
- Likes per Video: 6.7k
Best Australian Influencers on Instagram
TikTok isn’t the only platform with a major gathering of Australian influencers. With 14,294,000 Australian Instagram users, finding the right influencers shouldn’t prove too difficult. Let’s take a look at the top Australian Instagram influencers.
1. Jacquie Alexander (@jacquiealexander)
Jacquie is a Sydney-based fashion and lifestyle influencer. She co-founded the clothing brand “In My Moods” and posts edgy streetwear outfits, beauty looks, and brand collaborations. Jacquie’s curated aesthetic, often in urban settings, appeals to young women, and she’s worked with brands like Lioness and RE/DONE.
- Followers: 322k
- Engagement Rate: 1.09%
- Likes per Video: 5k
2. Karla Poot (@karlapoot4)
Another Australian fashion influencer, Karla, shares outfit-of-the-day posts, makeup tutorials, and travel diaries. Her previous collaborations include mid-market fashion brands and beauty labels like The Iconic and Sephora.
- Followers: 113.2k
- Engagement Rate: 2.06%
- Likes per Video: 1.9k
3. Janet Nimundele (@janetnimundele)
What sets Janet apart from other style content creators is her choice of clothes. She curates bold, colorful outfit posts and promotes local Australian fashion brands, with a more indie and artsy sense to her content. She often tags smaller Aussie designers, making her a go-to for niche fashion collaborations.
- Followers: 50k
- Engagement Rate: 2.15%
- Likes per Video: 1.1k
4. Ginger & Carman (@gingerandcarman)
Ginger and Carman are a body-positive Australian fashion duo. They post colorful, fun outfit photos, often with Carman in disco attire for events like Mardi Gras. Their vibrant style and authenticity have made them beloved by a broad audience. Past partnerships include inclusive fashion brands and body positivity stores.
- Followers: 169k
- Engagement Rate: 47.60%
- Likes per Video: 23k
5. Riley Hemson (@rileyj)
Our last Australian beauty influencer is Riley. This content creator is a young Adelaide-based fashion influencer who models and advocates for body inclusivity, blends casual Aussie style with bold prints, and often features plus-size modeling.
- Followers: 650k
- Engagement Rate: 0.78%
- Likes per Video: N/A
Best Australian Influencers on YouTube
Australian YouTubers are a prominent part of the platform. It’s interesting to know that 56% of Australian marketers already use YouTube influencer marketing for their brands. With that in mind, let’s take a look at the top Australian influencers on YouTube.
1. Lily Huynh (@biteswithlily)
As a food vlogger and stylist, Lily explores global cuisine while traveling around the world. Street food, cute looks, and cultural insights are what you can expect from this influencer. In the past, she has been featured in street-food and travel campaigns, including PR content like “Making strawberry mochi in Japan” tagged #PR.
- Engagement Rate: 3.3%
- Followers: 2.8M
- Likes per Video: 93k
2. Realms (@JFTesp)
Gamers have always been popular on YouTube, and Australian gamers are no different. Realms is an Australian Fortnite gamer and VFX artist, making cinematic game montages and edits. Most of his brand collaborations are with gaming companies.
- Engagement Rate: 0.18%
- Followers: 10k
- Likes per Video: 1k
3. Jiny Maeng (@jinymaeng)
Jiny is a Korean-Australian foodie and cultural vlogger who creates cooking tutorials, travel food vlogs, and Korean-Australian fusion themes. She frequently collaborates with travel and food brands like Klook and Disney.
- Engagement Rate: 1.77%
- Followers: 2.1M
- Likes per Video: 37k
4. Rachel Catherine (@RachelCatherine)
A lifestyle influencer who shares long vlogs on YouTube around reading, productivity, study routines, travel, and bookish lifestyle. She has publicly shared mailing addresses for brand PR packages, participated in “I purchased from 10 small businesses…” videos, and launched book-themed merch, indicating ongoing partnerships and product placements.
- Engagement Rate: 1.04%
- Followers: 301k
- Likes per Video: N/A
5. Georgia Productions (@Georgia_Productions)
Georgia’s content revolves around comedy and relatable skits, impressions, first-world problems, and family-centered content. She’s also the author of a published youth book that resonates well with the audience.
- Engagement Rate: 1.05%
- Followers: 1.1M
- Likes per Video: N/A
Ainfluencer: Best Place to Find the Top Australian Influencers
If you’re looking to connect with Australian influencers, Ainfluencer is hands down one of the easiest and most cost-effective tools out there. It’s completely free to use and helps brands find the right creators without all the guesswork.
So what makes Ainfluencer stand out? It’s the combo of smart features and budget-friendly access that makes it perfect for businesses of all sizes. Here’s what you get:
- Secure Payments: Your money’s held safely until both you and the influencer are happy with the collaboration.
- Advanced Search Tools: Use over 20 filters powered by AI to quickly find creators that fit your niche.
- Huge Creator Network: Instantly access a verified pool of 5+ million influencers on TikTok, Instagram, and YouTube—active and opt-in only.
- Built-in Messaging: Chat directly with influencers on the platform—no middlemen, no extra steps.
- Totally Free: Yep, no subscription fees, no hidden charges.
- Global Reach: AI translation tools help your content reach new audiences around the world.
- Smart Analytics: Get real-time data on your campaigns to see what’s working and tweak your strategy.
- Verified Stats: See real engagement rates, follower demographics, and more—straight from the influencer’s social accounts.
- One-Click Invites: Send out collaboration offers fast and increase your chances of getting a yes.
- Creator History: Browse each influencer’s past brand work, how well their content performed, and any red flags before reaching out.
Looking to grow your brand in Australia?
Partner with the top Australian influencers and get your products in front of the right audience.
Conclusion
With the abundance of Australian influencers online, finding one that fits your criteria shouldn’t be too difficult. Influencer marketing platforms like Ainfluencer can help you make this process easier, while keeping the costs efficient for your brand.
FAQs
1. Is It Easy to Work with Australian Influencers Internationally?
It can prove difficult to work with global influencers, regardless of where they reside. However, using an influencer marketing platform can make everything easier, from payments to negotiations.
2. Is It Better to Work with Australian Micro-influencers or Australian Macro influencers?
The answer to that depends on your needs. Micro-influencers typically have a closer relationship with their audience, along with more trust within the community. Macro-influencers can get more eyes on your brand.
