There are millions of Brazilian influencers scattered across niches online. No matter what field your brand is active in, you’re guaranteed to be able to find a Brazilian content creator that fits your needs and has the right audience. However, searching through millions of options can make this process very tedious.
What makes the search significantly easier is using an influencer marketing platform. While these platforms can speed up the process, you may still choose to find influencers independently. In this article, we’ll take a look at the hottest Brazilian influencers across social media platforms, followed by the best influencer marketing platform for any brand. Let’s get into it.
Top Brazilian Influencers on TikTok
With almost 15 million TikTok users in Brazil, working with Brazilian influencers is a great way to grow your business. With that in mind, let’s take a look at the best 5 Brazilian TikTokers your brand can collaborate with.
1. Mari Palma (@maripalma)
Mari Palma is a journalist and lifestyle influencer. She is recognized for her approachable manner in presenting news and sharing personal insights, making complex topics accessible to her audience. Her content resonates primarily with young adults who are interested in current events, cultural discussions, and glimpses into daily life. Previous partnerships include Natura and C&A.
- Engagement Rate: 4.84%
- Average Comments: N/A
- Average Likes: 216
- Average Views: N/A
- Followers: 55.6k
2. Dora Figueiredo (@dorafigueiredo)
You might be hearing that the body positivity movement has lost some traction, and that might be true, but there are still tons of creators like Dora trying to keep it alive. Dora’s platform is a space for candid discussions on mental health, self-acceptance, and fashion, fostering a supportive community.
Her audience predominantly consists of young women who appreciate her openness and advocacy for self-love. She has previously collaborated with well-known brands such as Dove and Renner.
- Engagement Rate: 3.40%
- Average Comments: 20
- Average Likes: 1.8k
- Average Views: 646
- Followers: 373k
3. Maíra Medeiros (@mairamedeiros)
Maíra follows in the footsteps of the classic influencers with comedy and lifestyle content. Her page revolves around light entertainment and attracts young adults who enjoy her witty observations and relatable takes on everyday situations. She has worked with prominent brands such as O Boticário and Lojas Americanas, effectively connecting with audiences interested in beauty products and retail experiences.
- Engagement Rate: 3.00%
- Average Comments: 9
- Average Likes: 839
- Average Views: 7.5k
- Followers: 135k
4. toni_rjc (@toni_rjc)
Toni is a journalist whose TikTok content often shares glimpses into their daily life and work. With a focus on personal vlogs and observations, their audience enjoys a relatable and genuine look at a creative professional’s world. Past collaborations include various local media outlets and lifestyle brands, often highlighting events or products relevant to their work and personal style.
- Engagement Rate: 15.93%
- Average Comments: 4.1k
- Average Likes: 716.7k
- Average Views: 5.5M
- Followers: 17k
5. Jahiem alam (@jahiemkhan)
Cats have the internet’s heart in a hold recently, and Milo and Millie are no different. Jahiem shares content focused on gym life and pet adventures with these two cats. His audience connects with his humorous and heartwarming videos that combine fitness motivation with cute animal moments. He has partnered with pet food brands and athletic wear companies, showing his love for pets alongside adventure.
- Engagement Rate: 7.20%
- Average Comments: 479
- Average Likes: 79k
- Average Views: 1.3M
- Followers: 218k
Top Brazilian Influencers on Instagram
Instagram influencers are experts in seamlessly integrating products into their content. With Instagram ad reach at 66.3% in Brazil, these influencers offer a great way to build a reputation in the country. So here is a list of the top 5 Brazilian influencers on Instagram.
1. Crisna & Diego (@love.travelers)
A couple influencer who document their extensive travels around the world, Crisna and Diego’s feed is filled with breathtaking landscapes, practical travel tips, and romantic moments from their journeys. Their audience follows them for travel inspiration and detailed guides. They have collaborated with various international hotel chains, tour operators, and luggage brands, showcasing their experiences and product utility.
- Engagement Rate: 0.34%
- Average Comments: 70
- Average Likes: 2.1k
- Average Reel Views: 36.2k
- Followers: 622k
2. Marianna Teles (@mariannamteles)
Marianna Teles is a lifestyle and beauty influencer who shares her daily routines, fashion choices, and beauty product discoveries. With a feed curated with elegant visuals, she appeals to an audience interested in a refined approach to self-care and style. Marianna has collaborated with skincare brands, high-end fashion boutiques, and wellness companies, offering detailed reviews and styling inspiration.
- Engagement Rate: 0.10%
- Average Comments: 133
- Average Likes: 862
- Average Reel Views: 39.1k
- Followers: 174k
3. Rafaela Baltar (@rafaellabaltarbr)
Beauty influencers never go out of style. Rafaela Baltar creates engaging content around beauty, makeup tutorials, and skincare routines. Her audience trusts her product recommendations and appreciates her detailed guides for achieving various looks. She has collaborated with cosmetic brands, beauty subscription boxes, and skincare lines, showcasing product application and results.
- Engagement Rate: 0.12%
- Average Comments: N/A
- Average Likes: N/A
- Average Reel Views: N/A
- Followers: 124k
4. Marcelo Carvalho Ferraz (@marcelo_ferraz_arq)
Marcelo Ferraz is a comedian and entertainer known for his short, funny videos and engaging character portrayals. His content brings laughter and lightheartedness to his audience, who appreciate his creative humor. He’s had collaborations with local businesses and entertainment apps, often creating promotional content in his signature comedic style.
- Engagement Rate: 7.29%
- Average Comments: N/A
- Average Likes: N/A
- Average Reel Views: N/A
- Followers: 7.4k
5. Alinegoficial (@reasonaline)
Beauty, hair care, tutorials, product reviews, and tips for maintaining healthy hair are Aline Goficial’s specialties. Her audience values her expertise in hair styling and her honest product assessments. She has partnered with hair care brands, beauty salons, and professional styling tool companies, demonstrating techniques and product benefits.
- Engagement Rate: 4.70%
- Average Comments: N/A
- Average Likes: N/A
- Average Reel Views: N/A
- Followers: 7.8k
Top Brazilian Influencers on YouTube
Last but not least, YouTube is centered around long-form content. This allows for more in-depth analysis and better specialized content. So let’s take a look at the best Brazilian YouTubers online.
1. JG Tech (@jgtechoficial)
News and technology appeal well to Brazilian audiences. JG Tech covers daily tech news, smartphone unboxings, and gadget reviews. He uploads videos every day about the latest news in phones and consumer electronics, with an audience including young professionals and students looking for trustworthy advice on tech purchases. This Brazilian influencer often partners with mobile phone and accessory brands (for instance, he has reviewed devices for Motorola and Lenovo in sponsored segments).
- Engagement Rate: 1.11%
- Average Comments: 131
- Average Likes: 818
- Subscribers: 84.4k
2. MeAjudaNick (@MeajudaNick)
Me Ajuda, Nick! (“Nick, Help Me!”) is a tech-and-pop-culture channel run by Nick. He is a publicist who makes geeky videos on podcasts, gaming, and tech gadgets. The channel’s audience is young tech and game fans interested in casual entertainment and DIY tech tips. Nick has collaborated with Logitech and HyperX in the past.
- Engagement Rate: 0.88%
- Average Comments: N/A
- Average Likes: 221
- Subscribers: 7.4k
3. Brazilian Music Tv (@BrazilianMusicTv)
A channel dedicated to funk/música brasileira music, BMT posts a mix of playlists, viral hits, and curated content. This channel is a great option for brands looking to tie their reputation into Brazil’s culture.
- Engagement Rate: 3.19%
- Average Comments: 1
- Average Likes: 41.5
- Subscribers: 513.1k
4. Mundo iTech (@mundoitech)
Edgar runs a tech channel called Mundo iTech on YouTube with a special emphasis on Apple and gadget ecosystems. This Brazilian influencer creates content about smartphones, smart devices and Apple product guides. Mundo iTech has collaborated with tech companies like Apple resellers and accessory makers for promotions.
- Engagement Rate: 0.47%
- Average Comments: 7.6
- Average Likes: 345
- Subscribers: 74.4k
5. Gustavo Cruz (@GustavoCruz)
If you’re looking for more in-depth thoughtful content that doesn’t let its audience off the hook, then Gustavo has the channel for you. Commentary on life and Brazilian culture, video-essays and philosophical titles are scattered across this channel.
- Engagement Rate: 10.6%
- Average Comments: 6.5
- Average Likes: 233
- Subscribers: 318k
So, with a general idea of what Brazilian influencers look like, it’s time to learn a better way to find influencers.
Ainfluencer: Best Place to Find Brazilian Influencers
You may have noticed that searching for influencers on Google is very inefficient. So how are you supposed to find Brazilian influencers? We suggest trying Ainfluencer. This intuitive platform lets brands team up with creators in Brazil at no cost, making influencer outreach accessible for businesses of any size. Let’s take a look at what this platform can do for your business:
- Secure Payments: Your funds stay in escrow until both sides confirm the project is complete.
- Smart Search: Use more than 20 filters powered by AI to pinpoint the right influencers in seconds.
- Massive Database: Choose from over 5 million verified, opt‑in influencers on TikTok, Instagram and YouTube.
- Direct Chats: Message creators one‑on‑one without going through a middleman.
- Completely Free: No subscription fees, no surprises.
- AI-Driven Translation: Built‑in AI tools translate your videos so you can use content internationally.
- Live Metrics: Track how your campaigns are performing in real time and tweak as needed.
- Genuine Insights: See accurate engagement data and follower breakdowns straight from influencer profiles.
- Quick Invites: Send collaboration requests with a single click for faster kick‑offs.
- Detailed Bios: Check past partnerships, performance stats and any alerts before you reach out.
Ready to boost your brand with Brazil’s top creators? Sign up on Ainfluencer today!
Conclusion
There are plenty of ways to find Brazilian influencers to collaborate with. While scrolling hashtags on TikTok, searching through Google, and taking a look at compiled lists are all solid options, we definitely recommend an influencer marketing platform for maximum efficiency.
FAQs
1. Are Brazilian Influencers Expensive to Work with?
No. While it’s hard to offer one average price point for working with Brazilian influencers, it’s most likely that they’ll charge you less than French or German influencers. This is mostly due to the difference in the countries’ economies.
2. Is Brazilian Influencer Marketing Really Worth It?
Yes! Taking your brand abroad can be a very expensive endeavour. Influencer marketing allows you to do this without breaking the bank. Brazilian influencer marketing is an easy space with budget-friendly options that can significantly boost your brand.
