Italy, known for its rich history, stunning landscapes, and world-renowned fashion, is also home to a new kind of trendsetter—Italian influencers.
These creators have built loyal followings by sharing their passions, lifestyles, and insights. As social media continues to grow, brands are increasingly turning to influencer marketing to connect with audiences more personally.
In this blog, we’ll introduce you to some of the most influential Italian figures on Instagram, TikTok, and YouTube. Then, we’ll explore Ainfluencer as a simple and free platform to find your top influencers in Italy.
Best Italian Influencers to Follow on Instagram, TikTok, and YouTube
We’ve curated a comprehensive list of the top Italian influencers across TikTok, Instagram, and YouTube.
It’ll cover different types of influencers, from mega to micro-influencers. The list also includes creators in various niches like fashion, comedy, lifestyle, etc.
Top Italian Influencers on Instagram
To begin with, we’ll introduce the top 5 Italian Instagram influencers who have attracted millions of followers with their valuable content.
1. Chiara Ferragni (@chiaraferragni)
Italy’s fashion queen and mega-influencer, Chiara Ferragni is the founder of “The Blonde Salad”, the world’s most popular fashion blog. She’s also an entrepreneur with her own fashion and beauty lines.
Chiara posts luxury fashion shots, family life, and brand campaigns on her Instagram. Her major brand partnerships include Dior, Samsung, and Sephora.
- Followers: 28.6M (Instagram), 6.6M (TikTok), 158K (YouTube).
- Niche: Fashion.
- Eng Rate: 1.58%
- Avg Likes: 448K
2. Nonna Pia (@nonnapia_insta)
Let’s meet one of the most popular Italian food influencers on Instagram. Pia Quaglieri, also known as Nonna Pia, is a lovely Italian-American grandmother who specializes in traditional Italian recipes.
Nonna’s journey to internet fame began in January 2020 when her grandson, Antonio Nigro, recorded her preparing a shopping list for Sunday dinner.
He posted the video on TikTok, and it quickly went viral. Since then, she has shared rustic cooking videos (pasta, sauces, desserts) on her social media accounts.
Additionally, Nonna Pia has been featured in various media outlets, highlighting her influence as a “grandfluencer”.
- Followers: 837.7K (Instagram), 4.2M (TikTok), 267.9K (Facebook).
- Niche: Food.
- Eng Rate: 6.03%
- Avg Likes: 48.2K
3. Eleonora Carisi (@eleonoracarisi)
Eleonora is one of the famous Italian female influencers who began her fashion journey at 14 while working in local boutiques.
In 2006, she opened the “You You Store” in Turin, focusing on emerging designers. By 2010, she launched the fashion blog “Jou Jou Villeroy” which mixed personal style with visual storytelling.
Carisi has partnered with luxury brands such as Louis Vuitton, Chanel, Moschino, and Michael Kors. She also appeared in “Zoolander 2” in 2016 and the Italian TV series “Complimenti per la Connessione.”
- Followers: 710.4K (Instagram), 21.8K (TikTok), 56.6K (Facebook).
- Niche: Fashion & Lifestyle.
- Eng Rate: 2.00%
- Avg Likes: 14.1K
4. Aurora Pangallo (@pangallo.auroraaa)
Italian beauty and lifestyle macro-influencer, Aurora Pangallo, is best known for her engaging content on skincare, makeup tutorials, and daily life.
She’s not only active on Instagram. This 17-year-old beauty influencer has more than 1 million followers and 86.7 million likes on TikTok. Aurora’s TikTok posts include beauty tutorials, lifestyle snippets, and engaging challenges.
- Followers: 130K (Instagram), 1M (TikTok).
- Niche: Beauty.
- Eng Rate: 5.61%
- Avg Likes: 7.2K
5. Cristina Bowerman (@cristinabowermanchef)
Born in Puglia, Cristina is a chef and restaurateur famous for her modern pasta recipes. She studied culinary arts at Le Cordon Bleu in Austin. In 2006, Bowerman returned to Italy and became the head chef at Glass Hostaria in Rome.
On Instagram, she shares her creative dishes, behind-the-scenes from her restaurant, culinary event appearances, and advocacy work for sustainability and food justice.
Moreover, this Italian micro-influencer has participated in events like TEDxMilano and has received numerous awards, including “Chef Woman of the Year” by “Identità Golose”.
- Followers: 44.3K (Instagram).
- Niche: Food.
- Eng Rate: 0.07%
- Avg Likes: 26
Top Italian Influencers on TikTok
Now, it’s time to meet the best Italian TikTokers who go viral with their catchy short videos:
6. Marco Cellucci (@marcocellucci)
23-year-old Marco Cellucci tops the list of the most famous Italian influencers with over 5M followers on TikTok. Marco is renowned for his engaging lip-syncs, dance videos, and humorous sketches.
His TikToks often feature trending challenges and relatable scenarios, bringing him more than 532M likes and 92.6K average views.
This young Italian male influencer has worked with the fashion brand “About You”, participating in their #JoyOfExploring campaign.
- Followers: 5.1M (TikTok), 620.8K (Instagram), 317K (YouTube).
- Niche: Comedy & Lifestyle.
- Eng Rate: 3.19%
- Avg Likes: 15K
7. Antonio Orefice (@antonioorefice95)
The Turin-based comedic actor and trend player, Antonio Orefice, has appeared in movies such as “Gomorrah” (2014), “Welcome at Esposito’s” (2021), and “Succede anche nelle migliori famiglie” (2024).
His TikTok posts with hashtags such as #MareFuori and #BallandoConLeStelle often leverage Italian TV series and meme humor about daily life.
As one of TikTok’s fast-rising Italian comedians, his follower base and brand deals are climbing rapidly. By now, Antonio has gained over 6.7M likes and 53.5K average views on TikTok.
- Followers: 497.5K (TikTok), 490K (Instagram).
- Niche: Comedy.
- Eng Rate: 2.99%
- Avg Likes: 1.3K
8. Massimo Chiadò (@good_gamers_)
As a popular Italian macro-influencer, Massimo specializes in gaming-related content. His videos include humor, tutorials, news, and lifestyle elements, often focusing on games like Brawl Stars.
Massimo has amassed over 9M views on TikTok. He’s also a Supercell Creator and collaborates with Supercell, the developer of games like Brawl Stars.
- Followers: 495.1K (TikTok), 48.3K (Instagram), 124K (YouTube).
- Niche: Gaming.
- Eng Rate: 4.85%
- Avg Likes: 544
9. Manuel (@manuel_r)
With almost 12M likes and 1.1K average views, Manual is one of the best Italian male influencers on TikTok.
Many TikTok users know Manual for his heartfelt videos about his late dog, Amos. His content resonates deeply with audiences, particularly those who have experienced the loss of a pet.
- Followers: 493.7K (TikTok).
- Niche: Pet.
- Eng Rate: 11.50%
- Avg Likes: 113
10. Giulia Benini (@beninigiulia)
Giulia is an Italian travel lover and blogger who documents her travel experiences, offers tips, and showcases various destinations to inspire fellow travelers.
Beyond her TikTok which has 213.4K likes, she runs the travel blog “Unamamma per guida,” sharing family-friendly travel content.
- Followers: 16.3K (TikTok), 10.1K (Instagram).
- Niche: Travel & Adventure.
- Eng Rate: 1.05%
- Avg Likes: 174
Top Italian Influencers on YouTube
Looking for Italy’s most entertaining YouTubers? Here’s a quick list of top Italian YouTube influencers you need to check out!
11. Davide Biale (@Davie504)
As one of the most-subscribed Italian YouTubers, Davide created his channel in 2011 and since then, he’s hit over 3B views.
Davie504 is best known for his engaging bass guitar performances, often mixed with humor and interactive challenges. Original compositions and collaborations with other musicians are other parts of his videos.
This Italian YouTuber received YouTube’s Diamond Play Button in 2021 for going above 10 million subscribers. He’s also partnered with several music brands, including Fender, Ernie Ball, and D’Addario.
- Followers: 13.3M (YouTube), 1.2M (Instagram).
- Niche: Music.
- Eng Rate: 8.54%
- Avg Likes: 23.5K
12. Mario Minutillo (@MetalMavio)
Joined YouTube in 2011, Mario is a top Italian YouTuber with over 36M views. He’s widely known for Minecraft content tailored to younger audiences.
His videos are heavily story-based, often in collaboration with popular Italian creators like Lyon and Stefano (Nameless24).
Some of his most popular series include Failcraft – Caccia di Herobrine (first two seasons) and Scuola di Minecraft (School of Minecraft) + spin-off Estate di Minecraft.
- Followers: 497K (YouTube), 177.8K (Instagram), 151.8K (TikTok).
- Niche: Gaming & Minecraft.
- Eng Rate: 13.87%
- Avg Likes: 198
13. Fancazzisti ANOnimi (@FancazzistiANOnimi)
Another Italian comedy influencer we’ll talk about is Fancazzisti ANOnimi who creates humorous videos, often featuring social experiments and comedic sketches.
Some of his posts include interactions on platforms like ChatRoulette and Omegle, as well as collaborations with other creators. Fancazzisti started his channel in 2011 and within 14 years, he’s reached over 47M views.
- Followers: 493K (YouTube), 20.5K (Instagram).
- Niche: Comedy.
- Eng Rate: 7.09%
- Avg Likes: 6.6K
14. The Kolors Official (@TheKolorsOfficial)
TheKoloresOfficial is the official channel of the Italian pop/rock band The Kolors. It was created in 2015 and includes music videos and behind-the-scenes vlogs.
The band has also won various awards like the Three Wind Music Awards, MTV Italian Music Award, and Kid’s Choice Award. Moreover, they’ve co-branded with Ciao Pizzeria (their own product line) and have attended major festivals.
- Followers: 487K (YouTube), 1.3M (Instagram), 721.2K (TikTok).
- Niche: Music.
- Eng Rate: 2.93%
- Avg Likes: 1.4K
15. All Fashion Milano (@AllFashionMilano)
The last creator on the list of leading influencers in Italy is a YouTube channel, All Fashion Milano, managed by a father and son known as Team Billy & Kiel.
They describe themselves as a “father and son duo for this fabulous content,” who focus on capturing and sharing the vibrant street fashion of Milan, Italy.
While the channel is relatively new (created in 2023), it has hit a considerable amount of views (33.7M+).
- Followers: 95.7K (YouTube), 41.2K (TikTok).
- Niche: Fashion.
- Eng Rate: 1.98%
- Avg Likes: 695.5
We picked 15 of the best Italian Instagram, TikTok, and YouTube influencers in various niches. However, finding the right influencer takes more effort. It mainly depends on your goals.
That’s where an influencer marketing platform comes in to make everything easy. Whether you want to find an influencer, reach out to them, or create campaigns, these tools can make big differences.
According to the reports, around 80% of brands now rely on influencer marketing platforms to find creators.
Among many platforms out there with complex designs and high pricing, it’s important to choose a user-friendly and affordable solution like Ainfluencer.
Why Is Ainfluencer the Best Platform to Find Italian Influencers
Ainfluencer is a global influencer marketing platform with an international audience that connects you with over 5M influencers on TikTok, Instagram, and YouTube.
On Ainfluencer, all influencers are pre-vetted, so you won’t work with fake creators. Besides, its database includes all types of influencers (from mega to nano) for every brand size. That’s not all! The following features also make Ainfluencer stand out:
- It’s all FREE: There are no hidden fees or long-term contract requirements. Both brands and influencers won’t pay anything to use the platform or create campaigns.
- It’s DIY: Ainfluencer is one of the most beginner-friendly platforms, meaning you can do every step, from creating campaigns to tracking your performance on your own.
- Built-in Communications: With Ainfluencer’s in-app messaging tools, you can communicate with influencers, negotiate deals, and make payments all within the platform.
- Shopify Integration: Its app syncs with your store so you can launch influencer campaigns directly from your e-commerce dashboard.
- Detailed Info About Influencers: To choose your perfect match, you’ll access valuable data on each influencer including past performance, reviews, and brands they’ve worked with.
- AI Filters: Not only you can search through influencers by niche, location, follower count, etc but also you’ll get smart influencer recommendations based on your goals.
- AI Video Translator: This feature allows you to translate TikTok/IG Reels across languages.
Want to find your ideal influencers in Italy or other regions? Looking for a simple, cost-friendly platform to create unlimited campaigns at no cost?
Conclusion
Italian influencers play a big role in shaping trends across fashion, beauty, fitness, food, and more. With platforms like TikTok, Instagram, and YouTube, they’ve become a powerful force in Italy’s digital world.
The latest reports suggest that Influencer marketing spending in Italy reached €323M in 2023. Tools like Ainfluencer and AlgoRift help brands easily connect with the right creators.
Ainfluencer makes campaign management simpler, while AlgoRift helps link products to Italy’s Amazon affiliates. Whether you’re a new brand or an established one, working with both well-known influencers and smaller, niche creators is the way to go.
Ready to get started? Check out AlgoRift to find the perfect Italian affiliates for your brand.
FAQs
Let’s answer some FAQs about our topic:
1. How Can I Find the Right Italian Influencers for My Brand?
To find an ideal Italian influencer for your brand, you can consider the following ways:
- Use free influencer marketing platforms like Ainfluencer to filter by niche, location, engagement rates, etc,
- Search relevant hashtags like #ItalianFashion or #MilanoFoodie on TikTok, Instagram, or YouTube,
- Explore influencer lists or blogs that feature top Italian creators by category,
- Check your own followers for micro-influencers already interested in your brand.
2. Who Are the Top Italian Female Influencers?
Here are some of the best Italian women influencers:
- Chiara Ferragni (@chiaraferragni): 28.6M followers on Instagram,
- Nonna Pia (@nonnapia_insta): 837.7K followers on Instagram,
- Giulia Benini (@beninigiulia):16.3K followers on TikTok.
