With millions of Japanese users on social media, collaborating with Japanese influencers is one of the easiest ways to grow in today’s market. These content creators also offer a competitive edge due to the culture’s popularity on the internet.
So you’ve already decided to work with Japanese influencers. How are you supposed to find the right people to work with? In this article, we’ll take a quick look at some of the hottest Japanese influencers. Additionally, we’ll introduce the top influencer marketing platform to help take your search to the next level.
Japanese Influencers on TikTok
TikTok is one of the most popular platforms for finding Japanese influencers. With around 17 million Japanese users on TikTok, it’s one of the best choices for collaborating with Japanese creators. So let’s explore the best Japanese Influencers on TikTok.
1. Reina Scully (@ReinaScully)
A bilingual Japanese-American YouTuber and translator, Reina brings English-Japanese anime culture to TikTok. As a Japanese gaming influencer, Scully makes content surrounding popular media in the country. Most of her content includes one or two references to popular anime and Japanese music.
- Engagement Rate: 11.47%
- Followers: 60k
- Likes per Video: 6.7k
- Average Views: N/A
2. KEI / 犬飼京 (@kei_adrer)
KEI is an up-and-coming TikTok creator focused on men’s fashion and grooming. He creates approachable content that showcases simple styling tips and affordable outfit ideas, often highlighting budget-friendly brands like GU.
- Engagement Rate: 2.78%
- Followers: 565k
- Likes per Video: 1.6k
- Average Views: 54k
3. Kyudo (@kyudo_japan)
focuses on the traditional Japanese martial art of archery, known as Kyudo. Their content shares the refined technique and quiet beauty of this ancient practice, showcasing it as an artistic and spiritual journey that combines discipline, elegance, and cultural heritage.
They aim to share the art of Kyudo with a global audience, often highlighting experiences in Tokyo. While specific brand collaborations are not prominently detailed, their content implies partnerships with organizations that promote Japanese cultural experiences or martial arts, such as those offering Kyudo experiences to visitors.
- Engagement Rate: 2.57%
- Followers: 23k
- Likes per Video: N/A
- Average Views: N/A
4. Erika (@myxx_erika)
A Japanese–Romanian fashion and beauty influencer, Erika has carved out a strong presence on TikTok with her striking visuals and aesthetic expertise. Her content includes beauty tips, makeup looks, and fashionable styling—she’s also launched her own apparel brand. With approximately 836K followers, Erika’s polished yet relatable content resonates especially with Gen‑Z viewers in Japan and beyond.
- Engagement Rate: 5.89%
- Followers: 841k
- Likes per Video: 2.5k
- Average Views: N/A
5. Shun Nakanishi (@shun_nakanishi)
Shun is a Tokyo-based lifestyle creator blending travel, culture, and fashion into his daily content. He often captures hidden local gems, cultural experiences, and stylish streetwear looks with a relaxed and authentic vibe.
- Engagement Rate: 17.22%
- Followers: 329k
- Likes per Video: N/A
- Average Views: 65k
Japanese Influencers on Instagram
What makes IG a good place for advertising is its millions of influencers. What makes those influencers grow is Instagram’s algorithm. That means there’s a chance for any content to go viral on this platform, even your advertisement. So let’s take a look at the top 5 Japanese Instagram influencers.
1. 山本由伸 / Yoshinobu Yamamoto (@yoshinobu__yamamoto)
A professional baseball player, Yoshinobu’s content revolves around sports and athleticism. His audience consists of sports fans, especially baseball enthusiasts, who follow his career and updates. He often collaborates with sports brands.
- Engagement Rate: 8.81%
- Followers: 950k
- Average Likes: 136.2k
- Average Reel Plays: 2.3M
2. Seira (@seiralala_7)
Seira is a singer and cover artist, so her content focuses on music. She is also a ViVi model and shares fashion and makeup content on YouTube. Her audience includes fans of Japanese music, particularly those who enjoy anime and J-Pop song covers. Her past collaborations include high-end brands like Moussy.
- Engagement Rate: 4.65%
- Followers: 943k
- Average Likes: N/A
- Average Reel Plays: 1.1M
3. Kinakokko (@kinakokkonew)
A family influencer who does things a little differently, Kina is referred to as a mommy blogger. This content creator has managed to keep her children out of the public eye, while maintaining a parenting channel. She has participated in over 150 partnerships, promoting a wide range of baby products, cosmetics, food, and household appliances. A specific brand mentioned is Moringa Milk, with collaborations garnering over 100 million views.
- Engagement Rate: 2.38%
- Followers: 104k
- Average Likes: 3k
- Average Reel Plays: 167.3k
4. COCO (@coco_pinkprincess)
Harajuku, vintage, and street style are what Coco’s content consists of. She is a young fashionista who gained viral attention for her exceptional fashion sense. Her style is influenced by her parents’ vintage shop in Harajuku, and she’s been featured in Vice and on HYPEBAE CN.
- Engagement Rate: 3.00%
- Followers: 513k
- Average Likes: 15.3k
- Average Reel Plays: 232k
5. Amazing JIRO (@amazing_jiro)
Music influencers often have a soulful audience, and Emi is no different. With her guitar covers of folk and anime songs, this Japanese influencer has managed to win the hearts of thousands of anime fans worldwide. Her collaborations include Japanese instrument makers for product demos.
- Engagement Rate: 0.60%
- Followers: 141k
- Average Likes: 1.2k
- Average Reel Plays: 17.6k
Top 5 Japanese Influencers on YouTube
Our last section covers the best Japanese YouTubers in business. According to Google statistics, YouTube ad penetration covered over 63% of Japan’s population in 2024. So let’s take a look at some of the best Japanese influencers on YouTube.
1. REDALiCE (@REDALiCEjp)
A DJ and content creator, Yoshikazu Nagai works under the name REDALiCE. Yoshikazu’s niche is remixing game music, making him popular within the gaming and music communities alike. This creator has previously collaborated with gaming events and virtual idol producers.
- Engagement Rate: 4.42%
- Subscribers: 36k
- Average Likes: 225
- Average Comments: 9
2. Chiaki (@chiakidesu)
Chiaki is a daily vlogger who films life in Tokyo. Her video titles include tours of neighborhoods, food hauls, Q&As, and other similar content. With a warm personality and her bilingual videos, she has managed to attract an international audience. She has previously collaborated with travel agencies for guide-style content.
- Engagement Rate: 2.62%
- Subscribers: 413k
- Average Likes: 2.4k
- Average Comments: 157
3. RIRI Official Channel (@ririofficialchannel)
A poetic channel all the way, Riri makes breathtakingly beautiful content. This Japanese influencer shares spoken-word poetry and artistic performances, with a very romantic look and an even more romantic audience.
- Engagement Rate: 3.91%
- Subscribers: 84k
- Average Likes: 269
- Average Comments: 28
4. Shiru (@shirumidoriiro)
A singer with a focus on Japanese and Japan-loving audiences, Shiru covers anime and game songs. The channel features him singing along to guitar/acoustic arrangements and posting speedrun guitar gameplay.
- Engagement Rate: 10.3%
- Subscribers: 230k
- Average Likes: 4.2k
- Average Comments: 116
5. Oyuki_ch (@oyuki)
It wouldn’t be right to make a list of Japanese influencers with zero cosplayers. Oyuki can fix this for us. This creator makes content of cosplaying anime and videogame characters, and has managed to gain a faithful audience for it. She attends anime conventions and has been sponsored by many costume retailers.
- Engagement Rate: 1.74%
- Subscribers: 149k
- Average Likes: 310
- Average Comments: 3
So now you have a general idea of what the top Japanese influencers look like. There are easier ways to find Japanese creators. One of those ways is through an influencer marketing platform.
Ainfluencer: Best Place to Find Japanese Influencers
The best way to find Japanese influencers is through Ainfluencer. This free platform makes it easier and more affordable to search and find the exact creators that work for your brand. But what makes Ainfluencer special?
The platform’s perfect features, paired with its exceptional pricing, make it a great choice for businesses of any size. Here are some of these features:
- Secure Payments: Ainfluencer’s escrow mechanism holds funds until both brands and influencers approve the collaboration, ensuring peace of mind for everyone.
- Powerful Discovery: Leverage 20+ AI-driven filters to pinpoint the perfect content creators in seconds.
- Extensive Network: Access a vetted roster of over 5 million active influencers on TikTok, Instagram, and YouTube. All opt-in and active.
- Seamless Messaging: Connect directly through the platform’s integrated chat, eliminating the middleman.
- Completely Free: Use all features without any subscription or platform charges.
- Global Reach: Automatic, AI-powered translations make your video content instantly accessible in multiple languages.
- Insightful Analytics: Track campaign metrics to fine-tune strategies and maximize results.
- Verified Data: View authentic reports of audience demographics, engagement rates, and other key stats straight from influencers’ social accounts.
- One-Click Invites: Send collaboration offers directly within the app for higher acceptance rates.
- Collaboration History: Review influencers’ past partnerships, content performance, and any notable issues before you engage.
Join Ainfluencer now to find the best Japanese influencers to collaborate with.
Conclusion
With plenty of Japanese influencers online, finding a content creator that fits your criteria shouldn’t be difficult. Influencer marketing platforms create the opportunity to find and negotiate with these creators efficiently, bringing influencer marketing to brands of all sizes.
FAQs
1. Are Japanese TikTokers Active in Every Niche?
Yes! You can find content creators in every other niche on TikTok. From Japanese beauty influencers to Japanese fitness influencers, you can find any niche on this platform.
2. Is It Better to Work with Japanese Micro-influencers or Japanese Macro Influencers?
It depends on your goal. Micro influencers typically have better engagement and an audience that’s more loyal to them. These creators find it easier to connect with their fans as individuals. However, macro influencers can bring more eyes to your brand. So, ultimately, it depends on your goal.
3. How to Collaborate with Japanese Influencers?
You can find these creators online through searching on social media, dedicated lists such as this one, and signing up on influencer marketing platforms. While all options are reliable, we strongly recommend using a platform for better results.
