Looking for Korean influencers to boost your brand’s reach or just want to discover fresh content creators from Korea? You’re in the right place!
The top Korean influencers are engaging many users across Instagram, YouTube, and TikTok. Some talk about their beauty routines while others share sweet shots from their pets.
Choosing the right creator depends on your influencer marketing strategies and budget. Take some time and explore the list of the top 18 male and female Korean influencers on TikTok, Instagram, and YouTube.
Then, you’ll get to know a free influencer marketing platform (Ainfluencer) for finding and collaborating with them. Let’s get started!
Top Korean Influencers on Instagram
There are different types of influencers in Korea. First off, let’s see who the best Korean Instagram influencers are and what they post on their accounts:
1. Yoo May (@yoo_may_)
Yoo May (@yoo_may_) is a Korean child influencer on Instagram, and her account is managed by her mom. With over 538K followers, she’s captured the hearts of fans all over the world thanks to her cute photos, funny little expressions, and joyful personality.
Her feed is full of everyday moments—whether she’s playing, posing, or just being her charming self—and her Reels are especially popular for showing off her playful side.
She also pops up on TikTok now and then, where you’ll find even more sweet clips of her just being a kid and living her best life.
- Followers: 535.2K (Instagram).
- Niche: Family.
- Eng Rate: 17.70%
- Avg Likes: 95.2K
2. 해리포터 (@haeriporter)
Haeriporter is a male Korean influencer known for witty captions and trendy hashtags (e.g. #릴스큐즈미). He usually posts humorous daily vlogs and shopping outings.
The majority of his followers (around 79%) are women who love his relatable style. His Reels even hit 10–12M plays. This Korean Instagram influencer has partnered with Korean fashion brands.
- Followers: 515.7K (Instagram), 1.14K (YouTube).
- Niche: Comedy & Lifestyle.
- Eng Rate: 31.16%
- Avg Likes: 16.1K
3. Bambi Jeju (@bambi__jeju)
Let’s meet a popular pet account from Jeju Island. The Bambi features a dog named Bambi, a 3.7kg mixed breed, and is managed by Bambi’s guardian.
The posts mainly focus on pets, pet accessories, and pet health, resonating with a dedicated audience interested in animal-related topics.
It’s interesting to know that Bambi’s Reels get almost 2–9M views. She also runs adorable dog-care campaigns and partners with travel and food brands.
- Followers: 462.9K (Instagram), 18.9K (YouTube).
- Niche: Pet & Travel.
- Eng Rate: 27.10%
- Avg Likes: 124.4K
4. 김은우 Kim Eunwoo (@eunwoo_k21)
Kim is a famous Korean mom influencer sharing daily life and cooking videos. While 55% of her audience is Korean, many fans live in Southeast Asia.
Besides, 90.8% of Kim’s followers are women who enjoy watching her sweet kids. She’s also posted sponsored content for kids’ products (with the hashtag #키즈유산균추천) and fashion.
- Followers: 462K (Instagram).
- Niche: Family.
- Eng Rate: 6.72%
- Avg Likes: 30.8K
5. Jane Zhao (@janeezhao)
Self-described as “just a girl navigating her 20s”, Jane is one of the top Korean influencers who shares fashion hauls and travel diaries.
As a famous macro-influencer, she’s done viral brand pick-up videos and designer collaborations. With her high engagement and wide reach, she’s one of the top Korean female Instagram influencers.
- Followers: 316.8K (Instagram), 40.9K (TikTok), 33K (YouTube).
- Niche: Lifestyle & Fashion.
- Eng Rate: 3.94%
- Avg Likes: 12.4K
6. Adore Jenny (@adore.jenny)
With 75% of followers in SK, Jenny is a leading Korean influencer specializing in healthy lifestyle and fitness. Based in California, she posts home workout routines and wellness tips on her account. Jenny’s collaborated with sportswear and supplement brands.
- Followers: 172.5K (Instagram), 2.8K (TikTok).
- Niche: Fitness & Lifestyle.
- Eng Rate: 0.74%
- Avg Likes: 1.2K
Top Korean Influencers on TikTok
Now that you know about some of the best Korean Instagrammers, let’s explore the list of the top Korean TikTok influencers:
7. 전지영 (@ji_young12121)
With over 13.9M likes and 254K average views, Jio is a popular Korean TikToker, famous for funny skits and trending memes. 77.9% of her audience is female and her top clips hit millions of views (2–3M).
She’s worked with top Korean brands on viral dance challenges. Beyond TikTok, she’s active on Instagram and YouTube with around 600K followers.
- Followers: 494.8K (TikTok), 294.3K (Instagram), 282K (YouTube).
- Niche: Comedy.
- Eng Rate: 4.08%
- Avg Likes: 8.3K
8. 미코 (@mico_144)
Known for creative narrative videos (often drawing or character skits), Mico is a top Korean TikTok influencer with more than 46M likes. Her top TikToks have even 3–14M views (one clip hit 14M!).
Like other influencers on our list, most of Mio’s followers (69.8%) are female audiences. She’s also collaborated on apparel promotions.
- Followers: 486.6K (TikTok), 231K (Instagram).
- Niche: Art.
- Eng Rate: 4.20%
- Avg Likes: 6.3K
9. 장꾸커플 (@koo0_90)
As one of the popular Korean influencers on TikTok, this funny couple creates skits about daily life (e.g. “eating melon together”).
They’ve also run viral foodie comedy series and branded snack tie-ins. Their posts’ average of 213K views (with top clips hitting 4.7–8.7M) highlight how their followers enjoy their TikToks.
- Followers: 483K (TikTok), 156.9K (Instagram), 313K (YouTube).
- Niche: Couple Comedy.
- Eng Rate: 4.31%
- Avg Likes: 7.8K
10. 김켈리 Kellyfornia (@kellyfornia_99)
More than 470K followers, 3.77% engagement, and 59M likes are what Kellyfornia has gained over the years. She portrays humorous “fun teacher” routines and her top Reels even hit 3–4.7M views. Some of her popular videos include school lunch ASMR and comedy.
It’s worth noting that 63.8% of Kellyfornia’s mostly South Korean followers are female. This famous influencer has done branded content with snack and stationery brands.
- Followers: 474.5K (TikTok), 1.1M (YouTube).
- Niche: Teacher/School Skits.
- Eng Rate: 3.77%
- Avg Likes: 5.4K
11. 아재재영 (@lee_jaezer00)
Known for the daily challenge series, Lee is one of the best Korean male influencers on TikTok. While he usually reaches an average of 184K views, he has viral videos with 21.5M views.
He creates fun review/challenge content and vlogs. His large viral moments and loyal ~58% female audience suggest he’ll continue as a trendsetter in challenging genres.
- Followers: 459.2K (TikTok), 8.4K (Instagram), 152K (YouTube).
- Niche: Comedy.
- Eng Rate: 3.12%
- Avg Likes: 2.9K
12. Cherry Toon (@cherrytoon.tv)
Short animated “toon” episodes about everyday life (like “Handsome vs Ugly”) are part of what Cherry Toon shares on its account.
Their quirky animations of teen romance make them a hot influencer, especially among young women. And, an average views of 288K views plus 17M likes proves that.
- Followers: 448.7K (TikTok), 1M (YouTube), 28.6K (Instagram).
- Niche: Animated Comedy.
- Eng Rate: 4.00%
- Avg Likes: 9.6K
Top Korean Influencers on YouTube
Looking for the best Korean YouTubers to start collaborating with? The following list includes some of the famous YouTubers in Korea.
13. Conversational Korean (@ConversationalKorean)
Run by Junyoung Lee, Conversational Korean is a YouTube channel that teaches Korean through engaging lessons.
It was created in 2011 and since then, has gained over 34.5M views. The videos usually get 100K+ views, helping foreigners learn Korean. As a top educational influencer, it’s collaborated with language app creators.
- Followers: 772K (YouTube).
- Niche: Language Learning.
- Eng Rate: 5.57%
- Avg Likes: 356
14. Sunnydahye (@sunnydahye)
The famous YouTuber, Instagrammer, and TikTok influencer, Sunny was born in South Korea and raised in Bali, Indonesia. She’s fluent in Korean, Indonesian, and English, which allows her to connect with a diverse, international audience.
Sunny launched her YouTube channel in 2010, focusing on beauty and lifestyle content. Her videos are all about makeup tutorials, skincare routines, fashion hauls, and daily vlogs.
This Korean beauty influencer has amassed over 49M views on her 328 videos.
- Followers: 693K (YouTube), 2.1M (TikTok), 1.1M (Instagram).
- Niche: Beauty.
- Eng Rate: 3.82%
- Avg Likes: 2.2K
15. Soo Beauty (@Soobeauty_official)
Another popular Korean beauty YouTuber is Soo with over 52M views. Soo shares makeup tutorials in English for an international audience. Her “K-Beauty junkie” channel features product reviews and get-ready-with-me videos.
As she describes, her account is “all about making content to look after your skin, mind, and body in the healthiest way!” She often partners with cosmetic brands.
- Followers: 402K (YouTube), 107.8K (Instagram), 62.9K (TikTok).
- Niche: Beauty.
- Eng Rate: 4.13%
- Avg Likes: 257
16. EuniUnni (@EuniUnni)
EuniUnni, whose real name is Eunice, is a Korean-American influencer who shines in the beauty world!
Born in Korea and raised in Los Angeles, she created her YouTube channel in 2016 to share skincare content mostly about Korean Skincare, Korean food, and daily life in Korea with her boyfriend.
Eunice is so active on YouTube that has posted over 1.4K videos and gained more than 43M views.
- Followers: 358K (YouTube), 125.7K (Instagram), 51.2K (TikTok).
- Niche: Skincare.
- Eng Rate: 4.81%
- Avg Likes: 383.5
17. Jenn Cho (@imjenncho)
Jenn Cho is a “20-something software engineer and content creator” based in Seattle. She created her channel in 2012, focusing on the intersection of technology, career development, and lifestyle.
In fact, she shares her experiences as a software engineer, providing transparency into the tech industry. With over 4M views, she’s a rising Korean micro-influencer on YouTube.
- Followers: 78.1K (YouTube), 26.1K (Instagram), 1.1K (TikTok).
- Niche: Tech & Lifestyle.
- Eng Rate: 4.32%
- Avg Likes: 1.1K
18. Lee Si Eun (@LeeSiEun)
The last person on the list of the best Korean influencers is Lee Si Eun, a singer known for her heartfelt vocal performances and musical covers.
Lee Si Eun’s YouTube channel (started in 2016) features a variety of musical content, from her special clips like “Beautiful Night” to her Live performances. With 130 videos and over 4M views, she’ll have a bright future as a Korean YouTuber.
- Followers: 45K (YouTube).
- Niche: Music.
- Eng Rate: 7.07%
- Avg Likes: 58.5
You met well-known Korean influencers and now, it’s time to learn how to find your favorite influencers.
Ainfluencer: The Best Platform for Finding Korean Influencers
Finding and managing these influencers is easiest on Ainfluencer, a leading influencer marketplace.
Ainfluencer offers free access for brands to search millions (5M+) of creators on TikTok, YouTube, and Instagram by location, follower count, niche, and audience demographics.
Let’s take a look at Ainfluencer’s main benefits:
- Direct messaging and campaign negotiation,
- AI-powered influencer recommendations,
- A secure escrow payment system to ensure both sides are protected,
- Browse detailed stats (followers, engagement, average likes) on each profile,
- Performance tracking for each campaign by measuring ROI, conversion, reach, impression, etc,
- Create and launch unlimited campaigns and close deals with unlimited influencers,
- Curated lists and ambassadorships to organize and manage lists of favorite influencers.
Ready to boost your influencer marketing strategies for free?
Conclusion
To wrap it up, Korean influencers are powerful partners for any brand looking to grow in one of the world’s most digitally savvy markets.
Whether you’re after beauty gurus, fashion icons, or foodies, there’s real value in teaming up with them.
And, tools like Ainfluencer help you discover the right creators. Additionally, if you want to turn those collaborations into performance-driven affiliate campaigns, AlgoRift has everything you need to succeed.
With AlgoRift’s free tier, real-time tracking, and AI-driven analytics, it’s easier than ever to increase your brand sales.
FAQs
Now, we’ll answer some frequently asked questions about Korean influencers:
1. How Do I Find the Right Korean Influencer?
To find the right influencers in Korea, use influencer marketing platforms like Ainfluencer. On Ainfluencer, you can filter by location, platform (TikTok, Instagram, YouTube), follower range, and niche (e.g., beauty, fitness).
Look at each influencer’s engagement rate, content style, and previous brand work. Micro-influencers (10K–100K followers) often have strong community trust.
2. Who Is the Biggest Influencer in Korea?
Here are some of the top influencers in Korea:
- Yoo May (@yoo_may_): 535.2K followers on Instagram,
- 해리포터 (@haeriporter): 515.7K followers on Instagram,
- 전지영 (@ji_young12121): 494.8K followers on TikTok,
- 미코 (@mico_144): 486.6K followers on TikTok,
- Conversational Korean (@ConversationalKorean): 772K followers on YouTube.
3. Who Is Famous in Instagram in Korea?
The most popular Korean Instagram influencers include:
- Yoo May (@yoo_may_): 535.2K followers,
- 해리포터 (@haeriporter): 515.7K followers,
- Bambi Jeju (@bambi__jeju): 462.9K followers,
- 김은우 Kim Eunwoo (@eunwoo_k21): 462K followers,
- Jane Zhao (@janeezhao): 316.8K followers.
4. Who Is the Korean-American Beauty Influencer?
EuniUnni (@EuniUnni) is a Korean-American beauty influencer and YouTuber with 358K subscribers.
