I first followed a few Latina influencers just for beauty tips — but I stayed for the real talk, the cultural pride, and the way they made me feel seen!
Let’s say, it wasn’t just about the products; it was about the real connections they made with their followers.
If you’re a brand trying to reach an audience meaningfully, Latino influencers can do just that. In this blog, I’ll share a list of the top Latina influencers on social media. These are masters of influencer marketing, helping you connect with your target audience. Read on!
Top Latina Influencers on TikTok
Let’s get started with the most famous Hispanic influencers on TikTok. Our list will explore different types of influencers, from macro to micro-influencers.
It also includes both female and male Latino influencers in various niches such as beauty, fitness, fashion, etc.
1. LeJuan James (@lejuanjames)
- Followers: 860.7K (TikTok), 2.9M (Instagram), 313K (YouTube), 3.4M (Facebook).
- Niche: Comedy.
- Eng Rate: 18.18%
- Avg Likes: 34.4K
LeJuan is the first Latina influencer we’ll talk about in this article. This Puerto Rican-Dominican comedian is known for hilarious skits about Hispanic parents and family life.
He has also authored a book, “Definitely Hispanic”. LeJuan claims to represent all Latinos. One of his relatable videos “Hispanic Parents when it Comes to Christmas Decorations” went viral and made him a cultural icon.
With 19.3M likes, an average of 302.1K views, and collaboration with brands like Nissan, LeJuan is definitely worth considering!
2. Desi Perkins (@desiperkins)
- Followers: 626.4K (TikTok), 4.3M (Instagram), 3.2M (YouTube), 94.2K (Facebook).
- Niche: Beauty & Lifestyle.
- Eng Rate: 7.45%
- Avg Likes: 3K
Let’s meet one of the best Latina beauty influencers on TikTok with 21.8M likes and 42.7K average views.
Desi is an American-Mexican influencer and entrepreneur who founded Dezi Skin and Dezi eyewear. On TikTok, Desi shares glam makeup tutorials, skincare routines, and glimpses of life as a new mom.
Her Get Ready With Me (#grwm) videos often trend on TikTok. Desi frequently partners with top beauty brands like “e.l.f Cosmetics”.
3. Andrea Casanova (@latinapreneur)
- Followers: 242.3K (TikTok), 91.8K (Instagram), 1.3K (YouTube).
- Niche: Marketing & Career.
- Eng Rate: 8.77%
- Avg Likes: 634
Andrea’s name shines on the list of top Latina influencers on TikTok. She’s a Venezuelan-born viral marketer and public speaker who shares social media tips and entrepreneurship advice.
Andrea’s TikToks offer quick hacks on content strategy and personal branding. She’s coached top companies like Amazon, Meta, and Google on social strategy.
Beyond that, Adobe tapped her as an #AdobePartner. She created an insightful TikTok on cutting through holiday content noise with Photoshop. This Latino macro-influencer has gained over 4.6M likes and 8.4K average views.
4. Indiana Vargas (@indiana_va)
- Followers: 130.6K (TikTok), 4.9K (Instagram).
- Niche: Education & Inspiration.
- Eng Rate: 6.74%
- Avg Likes: 989
A first-generation Mexican-American Harvard student, Indiana Vargas uses TikTok to share her journey in higher education. From her speech to Ivy League acceptances, she’s inspiring Latinas to dream big.
Indiana’s content, which resonates with many for its authenticity and relatability, has been recognized in publications like The Harvard Crimson.
5. Lea Landaverde (@latinawealthactivist)
- Followers: 98.2K (TikTok), 34.9K (Instagram).
- Niche: Finance & Empowerment.
- Eng Rate: 10.88%
- Avg Likes: 141
Another female Latina influencer on our list is Lea, a Salvadoran-American financial educator who is on TikTok to close the wealth gap for Latinos!
Lea’s posts simplify investing, credit, and generational wealth in Spanglish, often using humor and relatable scenarios.
She’s actually launched an online community for Latinx investors and has been featured in finance blogs. Over 1.8M likes and an average of 1.2K views highlight how followers love her videos.
6. Silvia Martinez (@mamalatinatips)
- Followers: 94K (TikTok), 25K (Instagram).
- Niche: Food & Family.
- Eng Rate: 4.22%
- Avg Likes: 59
Silvia is a Mexican chef and mom sharing traditional recipes with a modern twist. She’s a top Latina micro-influencer on TikTok who won PBS’s “The Great American Recipe” cooking competition.
Her TikTok posts usually feature everything from homemade salsa to time-saving cooking hacks.
With over 749.8K likes and 816 average views, many food brands or grocery product companies prefer to work with Silvia.
7. Cala (@latinatechbestie)
- Followers: 50.9K (TikTok), 1.3K (Instagram), 2K (YouTube).
- Niche: Tech & Gaming.
- Eng Rate: 9.34%
- Avg Likes: 72
Cala is a self-proclaimed “Latina tech nerd” who is making the tech world more inclusive for her followers. By day, she’s in IT; by night, she streams gaming sessions and gadget reviews, all with a fun Latina flair!
This Mexican-American influencer is also a Twitch affiliate and was featured in a Latinos in Gaming panel.
On Cala’s TikTok, you’ll find tech explainers (in plain English or Spanish) and comedic skits about being the only woman in the IT department. By now, she’s amassed more than 1.4M likes and 668 average views on TikTok.
Top Latina Influencers on Instagram
Instagram is a platform to mix visual storytelling and community-building. Here are 10 Latina Instagram influencers who have made a difference:
8. Rayna (@raynamusica)
- Followers: 392K (Instagram), 7.6K (YouTube).
- Niche: Music & Lifestyle.
- Eng Rate: 7.47%
- Avg Likes: 28.7K
We’ve put an artist on top of the famous Hispanic influencers list on Instagram. Rayna is a Colombian singer-songwriter based in NYC who uses Instagram to promote her music and personal style.
Her feed flips between bold dance clips and stylish city shots. She even hit the stage at the Latin Billboard Showcase, and every time she drops a new single, indie Latin pop fans go wild!
9. Jillian Mercado (@jilianmercado)
- Followers: 351K (Instagram).
- Niche: Fashion.
- Eng Rate: 0.66%
- Avg Likes: 2.1K
Let’s continue the list of the best Latina influencers on Instagram with a fashion model and disability activist.
Jillian is a Dominican-American model who breaks the barriers. She uses a wheelchair due to muscular dystrophy and is signed to IMG Models.
She’s also starred in major campaigns for Target, Diesel, and Nordstrom. High-fashion editorials alongside real talk about accessibility are all you can see on Jillian’s Instagram.
Featured in Vogue, this Instagram macro-influencer has become one of very few visibly disabled models in high fashion.
10. Pam Arias (@pamarias)
- Followers: 229.7K (Instagram), 2.9K (TikTok).
- Niche: Fashion & travel.
- Eng Rate: 0.01%
- Avg Likes: 26
A Panamanian It Girl based in Miami, Pam’s feed is a mix of chic outfits and jet-set adventures. She serves “Latina luxury” vibes, whether posing in Sorrento or exploring her local Wynwood scene.
She jumped on the #LatteMakeup trend, creating a gorgeous bronzy look that garnered significant views. In that video, Pam tagged YSL Beauty and Chanel. But that’s not all! Pam’s also a PAIGE Denim ambassador.
11. Jessica Torres (@thisisjessicatorres)
- Followers: 141.4K (Instagram), 146.7K (TikTok), 64.4K (YouTube).
- Niche: Plus-Size Fashion.
- Eng Rate: 0.42%
- Avg Likes: 562
Ecuadorian-American Jessica is a body-positive fashionista in NYC, known for her bold style and humor. As a former magazine writer turned influencer, she posts outfit lookbooks, styling tips for curvy figures, and relatable Reels on Instagram.
Jessica is also featured in Cosmopolitan and BuzzFeed for championing plus-size Latina representation. Additionally, she’s collaborated with fashion retailers like Eloquii and Savage X Fenty on size-inclusive campaigns.
12. Ada Rojas (@allthingsada)
- Followers: 43.8K (Instagram), 19.7K (YouTube).
- Niche: Entrepreneurship & Beauty.
- Eng Rate: 2.04%
- Avg Likes: 843
Ada is an Afro-Dominican from NYC who switched from lifestyle blogging to launching Botánika Beauty, a haircare line for curly hair.
Her IG is a mix of business tips and spiritual vibes. She shares stuff about manifesting dreams, and what it’s like building her startup, and shows off her amazing curls.
Interestingly, Ada is honored by Cosmo as a Latina “boss babe” to watch! Besides promoting her own brand, she collaborates on campaigns supporting Latina small businesses. She also does paid posts for complementary products, like satin bonnets for curly hair.
13. Jeannette Kaplun (@jeannettekaplun)
- Followers: 36.6K (Instagram), 14.1K (TikTok), 12.7K (Facebook).
- Niche: Lifestyle & Parenting.
- Eng Rate: 0.82%
- Avg Likes: 273
With more than 60K followers on social media platforms, Jeannette is a popular Latina micro-influencer in lifestyle. She’s a Chilean-American TV host and award-winning content creator who founded Hispana Global and has been guiding Latina moms for years.
Her Instagram is all about parenting hacks, bilingual family travel tips, and beauty secrets for busy moms.
Moreover, she’s been named to Forbes #Next1000 list for entrepreneurs. She’s also had collaborations with Disney Parks, skincare brands, and car companies targeting multicultural families.
14. Catarina Rivera (@blindishLatina)
- Followers: 31.2K (Instagram), 2.5K (TikTok).
- Niche: Disability Advocacy & DEI.
- Eng Rate: 3.13%
- Avg Likes: 814
We close the list of the best Latina influencers on Instagram with Catarina, who is deafblind. She uses Instagram to educate about disability justice and share her life as a Latina with dual disabilities.
Catarina shares easy-to-understand posts that break down myths about disability, along with feel-good moments from her life living with low vision.
She’s given a TEDx talk on intersectionality and has been featured by @Creators during Disability Pride. Catarina has also worked with hearing aid and accessibility tech brands.
Top Latina Influencers on YouTube
In the end, we’ve curated a list of the top Latino YouTubers who have built millions of subscribers through long-form content.
15. Bianca Renee (@BiancaReneeToday)
- Followers: 610K (YouTube), 156K (Instagram), 2.5K (Facebook).
- Niche: Beauty & Lifestyle.
- Eng Rate: 1.02%
- Avg Likes: 707
Joined YouTube in 2010, Bianca is an Afro-Latina beauty vlogger (half Black, half Mexican) who specializes in natural curly hair care.
Bianca’s channel is the destination for curly hair routines, product reviews, and tutorials for achieving healthy curls.
This macro-YouTuber has been recognized by “Famous Birthdays” for gaining a large subscriber base and over 76M views through hair care tips.
16. Ana Alvarado (@LipstickFables)
- Followers: 415K (YouTube), 1M (Instagram), 430.1K (TikTok).
- Niche: Comedy.
- Eng Rate: 7.13%
- Avg Likes: 1.9K
Originally from Honduras and now in Miami, Ana brings “risas y sabor” on her channel! She posts comedic sketches, Spanglish storytimes, dance challenge videos, and fun vlogs around Miami.
Her funny take on the classic telenovela-style drama between Latina moms and daughters blew up online—and that’s when her community really started to grow. She’s gained over 83M views since 2012.
Besides, Ana has been honored by Honduras’ media as a cultural ambassador for engaging the diaspora.
17. Amy Serrano (@AmySerranox)
- Followers: 357K (YouTube), 42.1K (Instagram), 29.5K (TikTok).
- Niche: Fashion & Beauty.
- Eng Rate: 4.62%
- Avg Likes: 777
Let’s meet one of the popular Latina fashion influencers on YouTube: Amy Serrano (yes, like the pepper 🌶️) is a Cuban-American, known for her elevated yet accessible style content.
She created her channel in 2015 and started posting lookbooks, trend forecasts, skincare routines, and the occasional travel vlogs.
Amy is upbeat and detail-oriented, attracting viewers who want to look chic on a budget. She’s amassed over 34M views within these years and worked with clothing brands like Zara (haul videos) and beauty brands such as Lancôme.
18. Jenny Lorenzo (@JennyLorenzo)
- Followers: 228K (YouTube), 310.6K (Instagram), 256.7K (TikTok).
- Niche: Comedy & Culture.
- Eng Rate: 12.19%
- Avg Likes: 569.5
Our next Latina influencer on YouTube is Jenny, a Cuban-American comedian famed for her “Abuela and tía characters”.
Jenny served as a co-founder of BuzzFeed’s Pero Like before starting her own channel in 2014. Her YouTube account is all about hilarious sketch comedies about Latino family life, bilingual parodies, and geeky pop culture riffs.
More importantly, she won a “Tecla Award” for Best Latinx Content Creator. Jenny has collaborated with Disney Pixar.
19. Rocio Isabel (@RisasRizos)
- Followers: 173K (YouTube), 38.9K (Instagram), 3.6K (TikTok).
- Niche: Beauty.
- Eng Rate: 4.94%
- Avg Likes: 34
We have another Latino beauty influencer on the list. Rocio, a proud Hondureña based in New Orleans, runs “Risas Rizos” in English and a separate Spanish channel.
She specializes in curly hair tutorials and product demos, often delivering content in both languages for her diverse audience.
Rocio has won a NaturallyCurly.com Award for Favorite Vlogger. Besides, she’s been sponsored by curly-hair brands like “Devacurl” and “As I Am”. Since 2013, she’s gained over 9M views for her videos.
20. Kimberly Lola (@byohlola)
- Followers: 31.3K (YouTube), 346K (Instagram), 3.6K (TikTok).
- Niche: Fashion, Beauty & Mommyhood.
- Eng Rate: 4.16%
- Avg Likes: 82
Hailing from Venezuela, “Oh Lola” is a smaller channel making a big impression! Initially focused on fashion trends and local events, Lola’s content pivoted as she became a mom.
Now, she seamlessly blends style tips with motherhood topics. One week it’s a vlog at a Miami fashion show, the next it’s a heartfelt video on juggling work and a toddler. Kimberly also drops DIY and travel gems (her nursery DIY video did numbers).
Some of her partnerships include boutiques, baby product brands, and even a Venezuelan coffee company for a lifestyle vlog. She’s successfully gained over 2M views.
21. Dulce Candy (@SweetSoul)
- Followers: 28.3K (YouTube), 13K (Instagram).
- Niche: Motivation & Personal Growth.
- Eng Rate: 5.28%
- Avg Likes: 145
You may remember Dulce Candy as one of the original Latina beauty YouTubers (2M+ subs on her main channel).
In late 2021, this Mexican-American army veteran launched “Sweet Soul,” a new channel focusing on self-love, mental health, and spirituality.
Since then, she’s hunted over 1M views on guided meditations, talk-through makeup therapy sessions, and heartfelt chats about her life transitions.
In fact, Dulce hasn’t abandoned beauty and you’ll still catch some skincare and fashion – but always tied into feeling good from within.
This Hispanic YouTuber still works with beauty/lifestyle brands but frames it around wellness (like promoting a skincare line as part of a self-care night routine).
With so much Latina talent out there, how can brands efficiently find the perfect influencer to partner with? The answer is: By a free, DIY influencer marketing platform like Ainfluencer.
Ainfluencer: The Best Platform for Finding Latina Influencers
We’ve introduced Ainfluencer as the best platform for finding the top Latino influencers for some reasons:
- Vast Influencer Database: Ainfluencer connects brands with over 5 million verified influencers (from mega to nano-influencers) across Instagram, TikTok, and YouTube.
- AI-Powered Search Engine: With Ainfluencer’s AI filters like engagement rate, location, follower count, etc, you’ll experience precise targeting.
- 100% Free and User-Friendly: Unlike many platforms that charge hefty fees, Ainfluencer is completely free for both brands and influencers. Plus, its intuitive interface guides you through the process step by step.
- Detailed Influencer Insights: Each influencer’s profile on Ainfluencer provides valuable data – follower demographics, engagement metrics, past collaboration reviews, and more – helping you make informed decisions.
- Secure Collaboration Tools: You can also chat and negotiate terms within the platform, then use the built-in Ainfluencer Trust Escrow system to handle payments safely.
- Campaign Tracking & Analytics: Once your influencer campaign is live, Ainfluencer provides real-time performance analytics – likes, comments, ROIs, clicks, etc., aggregated for you to monitor results.
- Superior Matching for Latina Campaigns: For brands specifically aiming to reach Latino audiences, Ainfluencer is ideal. Many Latina influencers on the platform self-identify with tags like #Latina, #LatinaMom, #LatinxBusiness, etc., making it straightforward to find culturally relevant voices.
Ready to boost your brand’s presence with the power of Latina influencers?
To Wrap Up
In summary, Latina influencers speak to their communities in ways that feel authentic and relatable. That’s what brands can’t often achieve on their own.
We shared a list of 21 top Latino influencers on Instagram, TikTok, and YouTube. Some of these influencers hook their followers with motivational posts while others engage them with beauty tips.
Whether you’re looking for a micro-influencer like Jeannette Kaplun or a comedian with more followers, like LeJuan James, you need a trustworthy platform.
Ainfluencer is your go-to platform to find the right Hispanic influencers, connect with them, and create effective campaigns. It’s 100% free and extremely user-friendly to both brands and influencers.
However, if you want to turn the visibility into sales, you can go to affiliate marketing. And, affiliate marketing platforms like AlgoRift allow you to access over 100K verified affiliates, AI-driven analytics, and automated payouts. So, to start building smarter affiliate campaigns today,
FAQs on Latina Influencers
Here are a few questions regarding the top Latino influencers:
1. How Do I Choose the Right Latina Influencer for My Brand?
To pick the best Latina influencers, start by setting clear campaign goals and identifying your target audience. Then, use tools like Ainfluencer to find Latina influencers whose content, values, and audience match your brand.
Instead of focusing only on follower count, check for strong engagement—micro-influencers with loyal fans can bring better ROI. Lastly, make sure their content feels authentic and professional.
2. Who Are the Best Latina Beauty Influencers?
Here are some of the top Hispanic beauty influencers across social media:
- Desi Perkins (@desiperkins): 626.4K followers on TikTok,
- Ada Rojas (@allthingsada): 43.8K followers on Instagram,
- Bianca Renee (@BiancaReneeToday): 610K followers on YouTube,
- Kimberly Lola (@byohlola): 31.3K followers on YouTube,
- Rocio Isabel (@RisasRizos): 173K followers on YouTube.
