Looking to grow your brand? Partnering with Mexican influencers might be the smartest move you make. Mexico has one of the liveliest social media scenes in the world. Every day, influencers here connect with millions through real, relatable content.
Whether it’s beauty tips, lifestyle hacks, or tech reviews, they know how to keep their audience hooked. In this post, we’ll take a closer look at some of the top faces of influencer marketing in Mexico.
In the end, we’ll introduce a free, simple influencer marketing platform (Ainfluencer) to help you connect with the top Mexican influencers on Instagram, TikTok, and YouTube. Let’s get started!
Best Mexican Influencers on TikTok
TikTok is one of the most popular influencer marketing platforms in Mexico. To leverage its power, we’ve curated a list of the top 10 Mexican TikTokers (both macro and micro-influencers) who can expand your reach:
Top Mexican Macro-Influencers on TikTok
To begin with, let’s meet the top Mexican macro-TikTokers who have over 100K followers:
1. Sanjudas Tadeo Badiraguato (@sanjudas_badiraguato)
- Followers: 509.2K (TikTok), 756 (Instagram).
- Niche: Culture & religion.
- Eng Rate: 17.34%
- Avg Likes: 16.3K
With around 12M likes and 161K average views, Sanjudas Tadeo Badiraguato tops our list of top Mexican influencers on TikTok. The account is actually dedicated to the San Judas Tadeo shrine in Badiraguato, Sinaloa.
It shares viral clips of the giant St. Jude statue and the pilgrims who visit. This religious TikTok account usually gets millions of views. For example, one of the videos of devotees arriving on their knees on St. Jude’s feast day reached 11.4M views.
Most of Sanjudas Tadeo Badiraguato’s followers include male devout Catholics from Sinaloa and surrounding states.
2. Ulises Díaz (@ulises_dh)
- Followers: 498.5K (TikTok), 9.1K (Instagram).
- Niche: Comedy and music.
- Eng Rate: 14.02%
- Avg Likes: 28.7K
Ulises is an emerging singer and TikToker who creates funny skits (often about dating or life in Guadalajara) and showcases his musical talents. His bio promises to “make the soundtrack of your life”.
He mixes comedy with song. One of his clips busking with Irish singer Allie Sherlock went viral with 2.4M views. Ulises has also gained 6M total likes and 211.8K average views on TikTok.
3. Alex Ramirez 247 (@alexramirez247oficial1)
- Followers: 496.5K (TikTok), 40.1K (Instagram).
- Niche: Fitness.
- Eng Rate: 7.68%
- Avg Likes: 41
Alex is a fitness coach and one of the top Mexican female influencers on TikTok who shares workout tutorials and training tips.
She posts daily exercise routines and challenges, often using trending sounds to reach a broad audience. Her top TikTok videos have gained over 5.1 million total views and 1.8K average views.
Alex is also known for the hashtag #CreandoParaAyudar where she shares free workout “routines completas” to help others.
4. José Villaseñor (@josevillasenor)
- Followers: 495.3K (TikTok), 26.8K (Instagram).
- Niche: Plus-size fashion & comedy.
- Eng Rate: 14.02%
- Avg Likes: 28.7K
José is a plus-size male fashion blogger and radio host who shares outfit inspiration, body-positive humor, and lifestyle vlogs on TikTok.
He confidently models outfits, does comedic skits about shopping as a plus-size person, and even dances. One of José’s trending audio lip-syncs “mentira, soy buen pedo” (“just kidding, I’m actually cool”) videos has garnered 7.6M views.
This fashion and beauty influencer even collaborates with plus-size fashion brands. For instance, he’s done try-on hauls from SHEIN’s plus collection and promotes inclusive local boutiques.
5. Aarón Sánchez (@chefaaronsanchez)
- Followers: 233.1K (TikTok), 818.9K (Instagram), 1.9K (YouTube).
- Niche: Food, culinary.
- Eng Rate: 5.28%
- Avg Likes: 781.5
Mexican–American celebrity chef, restaurateur, and TV host, Aaron Sanchez is the last macro-influencer on our list.
He co-owns the New Orleans restaurant Johnny Sánchez and hosted Food Network/Cooking Channel series like Chopped Jr. and Taco Trip.
On his TikTok with 1.3M likes, he posts recipe demos and insights on Mexican cooking. Aaron has also partnered with brands (e.g. a Pepsi “Talking Sabor” Latino food series) and emphasizes authentic dishes.
Top Mexican Micro-Influencers on TikTok
Micro-influencers are becoming a trend in influencer marketing in 2025. If you want to use their power to boost your brand, consider the following Mexican Micro-TikTokers:
6. Isabella (@mexican.bells)
- Followers: 95K (TikTok), 18.6K (Instagram).
- Niche: Literature and cultural commentary.
- Eng Rate: 11.93%
- Avg Likes: 302
For literature lovers, Isabella is a famous face! She offers book reviews, author insights, and discussions on cultural topics to promote literacy and cultural awareness.
Isabella also participates in book-related challenges and discussions that foster community engagement among readers. She’s gained 2.7M likes and 3K average views on her account.
7. Silvia Martinez (@mamalatinatips)
- Followers: 94K (TikTok), 25K (Instagram), 20.8K (Facebook).
- Niche: Mexican cuisine and cultural recipe.
- Eng Rate: 4.98%
- Avg Likes: 54
The second Mexican micro-influencer on TikTok we’ll meet is Silvia Martinez, the winner of PBS’s “The Great American Recipe”.
Silvia’s account (with 749.4k likes) is all about traditional Mexican cooking tutorials, family-friendly dishes, and cultural storytelling.
Whether you’re a Mexican or an international viewer, you’ll like her authentic, home-style cooking videos.
8. Oscar Camacho (@oscarcamachor)
- Followers: 44.7K (TikTok), 1.7K (Instagram).
- Niche: Fitness and bodybuilding.
- Eng Rate: 9.81%
- Avg Likes: 920
Oscar is a Mexican fitness influencer who posts gym motivation, workout routines, and lifestyle content, emphasizing discipline and mental strength.
Over 3.4M likes highlight how followers love his personal fitness journeys and motivational posts.
Oscar promotes fitness brands and products, often providing discount codes to his audience.
9. Amauri Lara (@amaurilaraa)
- Followers: 44.9K (TikTok), 10.7K (Instagram), 20.8K (Facebook).
- Niche: Makeup & beauty.
- Eng Rate: 2.15%
- Avg Likes: 968
As an LGBTQ+ creator and makeup artist, Amauri posts stunning before-and-after makeup looks, cosplay-inspired art, and tutorials on trending makeup styles.
Amauri is from Cozumel and is known for vibrant transformation videos. His content celebrates self-expression, often featuring bold colors and LGBTQ+ pride themes.
This micro-influencer with a total likes of 773.5K is also featured on a few beauty pages and is steadily growing through viral transformation Reels.
10. Rosario Ochoa (@styledbymomentsofmoda)
- Followers: 41.3K (TikTok), 10.7K (Instagram), 20.8K (Facebook).
- Niche: Fashion styling and creative direction.
- Eng Rate: 12.13%
- Avg Likes: 113
With over 41K followers, 855K likes, and 1.1K average views, Rosario is one of the best Mexican influencers on TikTok. She usually sets fashion trends that blend Mexican and U.S. styles.
Rosario focuses on styling tips, outfit inspirations, and fashion trend analyses. She’s the founder of “Estilo Latam” and has associated with “CWH Maison Latam”, indicating partnerships within the fashion industry.
Best Mexican Influencers on Instagram
Here are the top 10 Mexican Instagram influencers in various niches, from fashion to lifestyle.
Top Mexican Macro-Influencers on Instagram
First, let’s meet the top Mexican Instagram macro-influencers:
11. Carel Quezada (@carelquezada)
- Followers: 863.1K (Instagram), 228K (YouTube).
- Niche: Beauty, hair & lifestyle.
- Eng Rate: 0.48%
- Avg Likes: 4.08K
Carel is a beauty influencer and YouTuber known for her honest product reviews and haircare tips. On Instagram, she posts makeup tutorials (from drugstore to high-end), “Get Ready With Me” videos, and relatable reels about daily life as a young woman in Mexico.
Carel has been also involved in campaigns with “YiYi Beauty” and other Latina-focused cosmetic lines. Most of her followers are young women across Mexico and other Latin countries who see Carel as both a friend and an expert.
12. Pamela Allier (@pamallier)
- Followers: 772.4K (Instagram).
- Niche: Fashion & lifestyle.
- Eng Rate: 0.56%
- Avg Likes: 4.3K
This Mexican LA-based influencer is a pioneering fashion blogger and designer known for her chic street style and luxury travel posts.
Pamela shares daily outfit inspiration, fashion week highlights, and glimpses of her jet-set life (MX to LA and beyond) on her account.
Recognized as “Mexico’s new generation of digital influencers”, Pam was an official blogger for “Mercedes-Benz Fashion Week Mexico” and a contributor to “Harper’s Bazaar México”.
She’s also one of the first influencers in Mexico to turn her blog (“Pam Allier”) into an international brand. Pamela has collaborated with top luxury brands like BVLGARI, Salvatore Ferragamo, Nike, and Tous.
13. Alonso Arriaga (@arriagalonso)
- Followers: 645.5K (Instagram), 7.9M (TikTok).
- Niche: Men’s grooming & beauty.
- Eng Rate: 1.38%
- Avg Likes: 8.7K
Another top Mexican influencer is Alonso, a 7-time world champion in fitness modeling who turned beauty influencer.
He shares content around men’s grooming (skincare for men, subtle “no-makeup” makeup), fitness lifestyle, and motivational posts.
Alonso has also participated in reality TV (La Casa de los Famosos). As a fitness and beauty crossover, he’s partnered with both supplement companies and grooming brands like “Pink Up Cosmetics”.
14. Paulina Florencia (@theurbanbeauty)
- Followers: 511.8K (Instagram), 579.6K (TikTok), 447K (YouTube).
- Niche: Beauty, skincare & cosmetics.
- Eng Rate: 1.33%
- Avg Likes: 6.6K
Paulina is the influencer behind “The Urban Beauty” blog and Instagram profile. She focuses on skincare routines (like PM wind-down routine posts), product reviews, and beauty tips for urban living.
This Mexican influencer is frequently invited to brand launch events and has moderated panel talks on skincare. She’s known for deeply researched content and her followers view her as an educator.
Paulina works with skincare brands, from dermo-cosmetic lines like “La Roche-Posay” to Korean beauty brands entering the Mexican market.
15. Mariel de Viaje (@marieldeviaje)
- Followers: 389.6K (Instagram), 389.1K (TikTok), 620K (YouTube).
- Niche: Travel journalism & vlogging.
- Eng Rate: 0.03%
- Avg Likes: 115
Our next Mexican macro-influencer on Instagram is a travel journalist who documents her adventures around the world, with a special love for showcasing Mexico’s destinations.
Mariel posts scenic shots from beaches, pueblos mágicos, and world capitals, accompanied by insightful captions (in Spanish). She also shares IGTV videos and Reels like “48 Hours in New York” or “Guide to Chiapas”.
This Mexican Journalist writes for El Viajero (El País’s travel section) and her expertise shines through her content. She’s one of Mexico’s most prominent travel influencers, with a book published and a YouTube travel series.
Additionally, Mariel has worked with tourism boards like “VisitMexico”. She’s also done press trips to France (Airbus factory visit in Toulouse).
Top Mexican Micro-Influencers on Instagram
The following Mexican Instagram influencers we’ll talk about, have under 100K followers. However, they are famous in their related niches, from lifestyle to cooking.
16. Mar Roqueñi (@marroqueni)
- Followers: 42.1K (Instagram).
- Niche: Sport & nutrition.
- Eng Rate: 2.01%
- Avg Likes: 823
Training insights, nutrition tips, and mental preparation for Ironman events are all you can see on Mar’s Instagram account. This Mexican female influencer specializes in personal growth and discipline, promoting a healthy lifestyle.
Based in Mexico, Mar has completed multiple endurance events, including “1 Ironman 70.3 race” and “6 half-marathons” (21.097 km). Moreover, she’s the brand ambassador for Naturasol México and promotes natural supplements and wellness products.
17. Francia (@gagagalletas)
- Followers: 38.1K (Instagram).
- Niche: Cooking.
- Eng Rate: 0.35%
- Avg Likes: 128
Based in Puerto Vallarta, Francia is a famous food influencer in Mexico who focuses on intricate cookie designs.
She collaborates with baking supply companies, local kitchenware brands, and online baking class platforms. She also promotes her own products (cookie classes and baking kits).
18. Dulce Díaz (@dulce_dzr)
- Followers: 35.3K (Instagram).
- Niche: Science communication & lifestyle.
- Eng Rate: 20.14%
- Avg Likes: 7.05K
With over 35K followers and an average comments of 51 per post, Dulce is a popular Mexican micro-influencer on Instagram.
Her Instagram account includes educational posts blending biology with humor and personal anecdotes.
Dulce mostly collaborates with educational initiatives, science outreach programs, and eco-friendly brands. That said, she’s not heavily into commercial sponsorships — more into mission-driven collaborations.
19. Mafer Bezanilla (@maferbezanilla)
- Followers: 30.4K (Instagram), 21.1K (TikTok).
- Niche: Modeling & lifestyle.
- Eng Rate: 4.64%
- Avg Likes: 1.3K
Mafer lives in Guadalajara, Mexico, and frequently travels to Mexico City for modeling. As a model and content creator, she shares modeling experiences, fashion insights, and lifestyle moments on her account.
This micro-influencer has collaborated with big brands like “SHEIN” and occasionally promotes beauty and skincare products.
20. Paola Carreón (@paolacarreon)
- Followers: 10.7K (Instagram), 23.3K (TikTok).
- Niche: Cheerleading & lifestyle.
- Eng Rate: 6.50%
- Avg Likes: 670
Paola is a Gen Z Mexican girl and a rising Instagram star. She shares her experiences as a cheerleader, her fashion tips, and her travel adventures on her account.
Paola works with small fashion and activewear brands, especially those focused on cheerleading, fitness apparel, and casual streetwear for young audiences.
Best Mexican Influencers on YouTube
Now, it’s time to know about those Mexican YouTubers who shine in fashion, lifestyle, tech, and more.
Top Mexican Macro-Influencers on YouTube
Want to know the most engaged Mexican female and male influencers on YouTube? Keep reading:
21. Pepe & Teo (@PepeYTeo)
- Followers: 978K (YouTube), 402.8K (Instagram), 182.9K (TikTok).
- Niche: LGBTQ+ Comedy & Commentary.
- Eng Rate: 4.53%
- Avg Likes: 8.1K
We begin the list of the best Mexico City influencers on YouTube with “Pepe y Teo”, a channel created by “Pepe Ochoa” and “Teo”, openly gay YouTubers.
The couple created their YouTube channel in 2006, posting comedic and informative content around LGBT life, pop culture, and current events.
They became known as “the most fun LGBT channel on YouTube” in Mexico with over 275M likes. In 2023-2024, Teo also participated in the reality show “La Casa de los Famosos” which brought them more popularity.
22. Adrián Santos (@TechSantos)
- Followers: 775K (YouTube), 427.5K (Instagram).
- Niche: Tech reviews.
- Eng Rate: 3.73%
- Avg Likes: 1.6K
Tech reviewer and smart home guru is the best we can describe Adrian Santos. Adrian runs a YouTube channel, Tech Santos, where you can watch Spanish-language tech videos – gadget unboxings, smartphone reviews, and smart home tutorials.
He’s known for in-depth but accessible reviews of the latest iPhones and Android devices, often comparing them. He also shares setting up smart homes.
As one of Mexico’s top tech YouTubers, Tech Santos has amassed over 162M views since 2017. Beyond that, he’s done sponsored partnerships for VPN services, mobile carriers, and e-commerce tech retailers.
23. Sin Postal (@SinPostal)
- Followers: 511K (YouTube), 397.8K (Instagram), 210.4K (TikTok).
- Niche: Travel couple vlogging.
- Eng Rate: 7.85%
- Avg Likes: 830.5
Created by Rubí and José, Sin Portal is one of the most popular Mexican travel channels on YouTube. This couple documents their journeys across Mexico and abroad with their baby Sofía.
Their channel name means “without a postcard,” reflecting their off-the-beaten-path adventures. Rubí and José actually explore markets, try street foods, and visit both famous and hidden spots.
They also share travel tips on budgeting, safety, and local culture in each destination. Their channel has gained more than 121M views within around eight years.
24. Tangerine Travels (@TangerineTravels)
- Followers: 299K (YouTube), 11.9K (Instagram), 143.8K (Facebook).
- Niche: Travel couple vlogging.
- Eng Rate: 5.26%
- Avg Likes: 866
The second travel couple vloggers on the list of Mexican influencers are Jordan and May, American/Mexican Youtubers with over 62M views on their channel. They share living and traveling in Mexico with their dog Laska.
This couple posts an outsider-insider perspective on Mexico. In their posts, you can watch their road trips to different states, experiences with local culture, cost of living updates, and travel tips specifically for foreigners in Mexico.
Jordan and May make money mainly via Patreon. However, sometimes, they partner with travel-related services.
25. Pati Jinich (@patijinich)
- Followers: 110K (YouTube), 258K (Instagram), 440K (Facebook).
- Niche: Food & cooking.
- Eng Rate: 4%
- Avg Likes: 447.5
Mexican chef and TV host, Pati Jinich is a well-known YouTuber with over 7.8M views within 16 years. Pati shares cooking videos on YouTube as extensions of her PBS television series “Pati’s Mexican Table.”
Her channel is all about authentic Mexican recipes, including classic dishes and modern takes on traditional flavors.
In addition to a TV show, she has two bestselling cookbooks. Recognized as an ambassador of Mexican cuisine in the U.S., Pati was named one of the “Top 5 Latina chefs” by a major food magazine.
You met the top influencers in Mexico across Instagram, TikTok, and YouTube. To find your ideal creators, connect with them, and create influencer marketing campaigns, you need an effective marketplace.
How to Connect with Mexican Influencers?
If managing all of the above sounds challenging, Ainfluencer is here to make everything easy! As a 100% free DIY influencer marketplace, Ainfluencer connects brands with 5M+ influencers on Instagram, TikTok, and YouTube.
Key Values of Ainfluencer
Here, we’ve listed the main benefits Ainfluencer offers brands:
- Vast Influencer Database: Ainfluencer gives you access to over 5 million influencers (from macro to micro-influencers) on YouTube, Instagram, and TikTok.
- No Platform Fees: The platform is completely free for brands to use – no subscriptions or commission cuts
- Secure Deals: Payments are held in Escrow and released upon content delivery to ensure a secure transaction for both sides.
- Easy Campaign Management: Within the dashboard, you can chat directly with influencers, negotiate terms, track campaign progress, and even review performance analytics post-campaign.
- Verified & Rated Influencers: To ensure quality, Ainfluencer provides influencer profiles with past work and ratings. In fact, you can see if an influencer has successfully completed campaigns before and read reviews from other brands.
- Localized Search: Ainfluencer’s filters (niche, location, city, follower count, etc) and search tags allow you to find smaller influencers to promote your local brand.
Whether you’re looking for verified influencers in your region or global creators with audiences around the world,
Conclusion
In closing, working with Mexican influencers is one of the best ways for brands to really connect with people — not just by promoting products, but by telling stories and building real trust.
Macro-influencers like Pamela Allier and Tech Santos have massive audiences and serious influence. On the other side, micro-influencers like Amauri Lara and Dulce Díaz show that even with fewer followers, you can still spark amazing engagement in tight-knit communities.
If you want to dive into influencer marketing without all the headaches, platforms like Ainfluencer make it super easy to find and work with the right people.
And if you’re into e-commerce (especially on Amazon), AlgoRift’s affiliate programs are a smart way to run campaigns that actually perform.
This platform offers advanced features such as Amazon coupon code tracking, automated payouts, and AI-driven analytics that make it worth considering. Want to enjoy its benefits?
FAQs about Mexican Influencers
Finally, we have answered a few common questions about famous influencers in Mexico. Read on:
1. Who Are the Top Mexican Male Influencers?
Some of the best Mexican men influencers on social media include:
- Ulises Díaz (@ulises_dh): 498K followers on TikTok,
- José Villaseñor (@josevillasenor): 495K followers on TikTok,
- Aarón Sánchez (@chefaaronsanchez): 233K followers on TikTok,
- Adrián Santos (@TechSantos): 775K followers on YouTube,
- Alonso Arriaga (@arriagalonso): 645.5K followers on Instagram.
2. How Can I Approach a Mexican Influencer for Collaboration?
If you want to contact Mexican influencers by yourself, reach out with a friendly email or DM (in Spanish if they post in Spanish). Keep it personal: introduce yourself, mention something you genuinely like about their content, and explain your idea simply.
If they don’t answer in a week, send a polite follow-up. Engage with their posts too so they recognize you. If a manager replies, just explain your offer clearly. You can use tools like Ainfluencer to make the introductions even easier.
