With the country’s massive population and overwhelmingly positive reputation in beauty, Russian influencers have managed to become a staple part of the internet. If you’re hoping to step into a new market, then working with international creators is a great idea.
Reaching out to Russian influencers can prove difficult without professional help. Influencer marketing platforms are the answer to this issue. In this article, we’ll take a look at the best platform to help you find the perfect creators to collab with, plus the top 15 Russian content creators across TikTok, Instagram, and YouTube.
Top Russian TikTok Influencers
Despite being heavily limited in the country, TikTok is still one of the most popular social media platforms in Russia. The platform can help your brand grow in the country and the culture. With that in mind, let’s take a look at the top 5 Russian TikTokers you can collaborate with.
1. КАТЯ КИЩУК (@katerina.kishchuk)
Despite being a nano influencer, Катя Кищук has a big influence in the scene. This content creator connects with her audience through a blend of music, personal vlogs, and fashion content, creating a loyal fanbase primarily composed of young adults and those familiar with her music career.
As a former member of the popular group Serebro, her artistic background adds a unique dimension to her online presence. Катя has partnered with notable fashion and lifestyle brands such as Nike, Adidas, H&M, and various local fashion boutiques.
- Engagement Rate: 4.61%
- Average Comments: N/A
- Average Likes: 238
- Average Views: N/A
- Followers: 10.5k
2. Anastasiya Sokolovskaya (@sokolovskaya.n)
If you’re looking for a content creator who has that certain Russian vibe, then Anastasiya is your girl. As an athlete, her inspiring presence resonates strongly with fitness enthusiasts and young women seeking guidance and encouragement.
Anastasiya’s content features practical workout routines, healthy meal preparation ideas, and motivational talks, fostering a supportive and actively participating community. Her background as an athlete and focus on practical advice builds credibility, leading to partnerships that directly serve her audience’s needs and interests.
- Engagement Rate: 1.00%
- Average Comments: 1k
- Average Likes: N/A
- Average Views: N/A
- Followers: 8k
3. Piletskaya Yana (@piletskayaa.ya)
Piletskaya is a Russian content creator who shares fashion and beauty content. Her TikTok feed is a display of stylish outfits, creative makeup applications, and glimpses into her glamorous lifestyle, drawing in viewers who appreciate visual aesthetics and personal style.
She often shares short tutorials and product recommendations, making her content both inspiring and practical for those looking to enhance their own beauty and fashion choices. Yana has previously collaborated with various beauty and fashion brands, given her consistent focus on showcasing new products and trends.
- Engagement Rate: 4.12%
- Average Comments: 289
- Average Likes: 62.4k
- Average Views: 1.6m
- Followers: 1.7M
4. Vlad bumaga (@vlad_bumaga_a4567890)
Vlad has a significant presence on TikTok, influencing conversations around challenges, pranks, and general entertainment, drawing in a massive audience of children and teens. His success with family-friendly content and partnerships with brands like Disney and Lego demonstrates the growing importance of creators whose content is safe and appealing for younger audiences.
- Engagement Rate: 13.62%
- Average Comments: N/A
- Average Likes: 159
- Average Views: N/A
- Followers: 16.2k
5. Дмитрий Масленников (@dima_maslen)
A standout figure in the TikTok space, Дмитрий Масленников brings thrill-seeking adventures and high-production value content to the platform. His niche centers on mystery, exploration, and the paranormal, captivating an audience primarily composed of young adults and teens.
Дмитрий’s ability to secure partnerships with major global brands like Netflix, McDonald’s, and Coca-Cola, despite his content focusing on mystery and the paranormal, suggests that high virality and broad youth appeal can extend beyond specific content categories.
- Engagement Rate: 14.00%
- Average Comments: 1.6k
- Average Likes: 196.8k
- Average Views: 1.4m
- Followers: 7M
Top Russian Instagram Influencers
With Instagram’s algorithm focused on bringing new content to users, the platform can be the perfect place for advertising your brand. So let’s take a look at the best Russian Instagram influencers.
1. Maxim Golopolosov (@adam_moran)
Maxim Golopolosov, known as @adam_moran, brings a perfectly balanced blend of comedy, social commentary, and vlogging. Recognized as a pioneer in the Russian influencer marketing industry, his sharp wit and satirical takes resonate with an audience of young adults.
- Engagement Rate: 0.37%
- Average Comments: 56
- Average Likes: 4.4k
- Average Reel Plays: 144.2k
- Followers: 672k
2. Katya Golden (@katyaa_golden)
Katya’s content revolves around luxury travel, fashion, and lifestyle. Her aspirational and high-aesthetic approach appeals to affluent individuals and travel enthusiasts alike. Katya’s visually driven content, featuring glamorous destinations, designer outfits, and fine dining experiences, inspires aspirational comments and high engagement. She has secured partnerships with high-end brands like Four Seasons, Louis Vuitton, Emirates, and various luxury jewelry brands.
- Engagement Rate: 2.37%
- Average Comments: 97
- Average Likes: 32k
- Average Reel Plays: 1.1m
- Followers: 926k
3. Dima Chyornyy (@dimachyornyy)
Photography influencers have managed to form deep bonds with their audiences through beautiful shots. Dima Chyorny has a distinct style and creative photography, building a community of fashion-forward users and photography lovers around his streetwear and urban fashion content. This creator has previously partnered with brands like Adidas Originals, Supreme, various local streetwear boutiques, and camera brands.
- Engagement Rate: 12.28%
- Average Comments: N/A
- Average Likes: 7k
- Average Reel Plays: N/A
- Followers: 22.6k
4. Ksenia & Rihard (@rihard.girsh)
Couple vloggers have managed to carve out a niche for themselves online. Ksenia and Rihard share couple vlogs, family life, and travel experience, drawing in an audience of couples and young families. Their brand collaboration history includes Pampers and IKEA, and travel brands, including Booking.com and various resorts.
- Engagement Rate: 1.31%
- Average Comments: N/A
- Average Likes: 26k
- Average Reel Plays: N/A
- Followers: 452k
5. Nastya Rybkina (@_nastya_rybkina)
Nastya Rybkina has built a significant presence on Instagram around modeling and fashion. Her feed, filled with professional photoshoots, glimpses of runway experiences, and practical beauty tips, generates high visual appeal and industry interest.
Nastya has collaborated with prestigious names such as Vogue Russia, Maybelline, Calvin Klein, and various local designers. These partnerships underscore her credibility within the fashion and beauty industries, making her an excellent choice for cosmetics, fashion, and photography brands.
- Engagement Rate: 5.00%
- Average Comments: N/A
- Average Likes: N/A
- Average Reel Plays: N/A
- Followers: 1k
Top Russian Influencers on YouTube
Russian YouTubers have managed to influence various niches, from gaming to beauty and fashion. These creators can bring popularity and awareness to your brand name. Here are the top 5 Russian YouTubers you can work with, followed by the best way to find influencers.
1. Alexey Markov (@hoolinomics)
If you’re looking for financial advice, Alexey may have the channel for you. His content is centred around finance, economics, and investment, appealing to a knowledgeable audience of students, professionals, and investors. Collaborations include banks, investment platforms, and business schools.
- Engagement Rate: 4.62%
- Average Comments: 35
- Average Likes: 322
- Average Views: 8k
- Subscribers: 306k
2. Луцай (@LutsaySpeech)
Луцай is charismatic, practical, and educational. His videos offer tutorials, motivational talks, and interviews, encourage interactive engagement, and provide transformative feedback. Луцай has partnered with prominent online education platforms like Skillbox and Netology, as well as corporate training programs and book publishers.
- Engagement Rate: 6.31%
- Average Comments: 446
- Average Likes: 4.5k
- Average Views: 62.3k
- Subscribers: 213k
3. Suren (@SUREN_VIDEO)
Tech reviews, gadgets, and gaming content are Suren’s bread and butter. Suren’s videos include detailed unboxings, thorough performance tests, and engaging gaming sessions, fostering a tech-savvy community that asks detailed questions and seeks informed opinions. Collaborations include tech and gaming brands, such as Samsung, NVIDIA, and PlayStation.
- Engagement Rate: 2.86%
- Average Comments: 3.5k
- Average Likes: 32k
- Average Views: 905k
- Subscribers: 327k
4. Eli (@ElifromRussia)
Eli from Russia shares content around Russian culture, language learning, and travel, drawing in an audience of foreigners interested in Russia and language learners. Her channel offers authenticity, genuine connections, and a real look into what life in Russia is like. She collaborates with educational services, tourism boards, and products with a strong cultural identity.
- Engagement Rate: 10.13%
- Average Comments: 697
- Average Likes: 6.6k
- Average Views: 39.9k
- Subscribers: 908k
5. Max (@RussianWithMax)
Max shares clear instructions and structured lessons, appealing to Russian language learners and educators seeking comprehensive learning resources. Consistent collaborations with established language learning platforms and publishers underscore the effectiveness of structured, pedagogical content on YouTube. His approach caters to serious learners, suggesting that brands can find highly qualified leads and build long-term relationships through influencers who prioritize systematic education over casual entertainment.
- Engagement Rate: 7.27%
- Average Comments: 83
- Average Likes: 953
- Average Views: 10.5k
- Subscribers: 121k
If you’re looking for Russian, French, or Italian influencers, there’s a better way to find them. Let’s explore your best option.
Ainfluencer: Best Place to Find Russian Influencers
Looking for the best way to find and collaborate with Russian influencers? Our first recommendation is Ainfluencer. This platform offers brands a simple and affordable way to work with Russian influencers. It’s totally free, making it easy for businesses to find the right content creators and take the guesswork out of influencer marketing.
What makes Ainfluencer stand out is its smart tools and free access, making it perfect for any business, big or small. The platform has many features to make influencer marketing smooth:
- Secure Payments: Your money is held safely until the work is done and approved by both sides.
- Smart Influencer Search: Find the perfect influencers for your campaign quickly with over 20 AI-powered filters.
- Huge Influencer Network: Get access to more than 5 million verified and active influencers on TikTok, Instagram, and YouTube.
- Direct Chat: Talk directly with influencers without any middlemen.
- Completely Free: No subscription fees or hidden costs, ever.
- Global Translation: Built-in AI helps you connect with audiences worldwide.
- Live Analytics: Track how your campaigns are doing in real-time and make changes as needed.
- Reliable Performance Data: See real engagement rates and follower details directly from influencer accounts.
- Quick Invites: Send collaboration offers with just one click to get more successful partnerships.
- Detailed Influencer Profiles: Look at past work, performance, and any warnings before you reach out.
So join Ainfluencer now to find the best Russian influencers in business.
Conclusion
Russian content creators can take your brand global. To find the best Russian influencers online, it’s best to use an influencer marketing platform. In this article, we’ve covered the importance of these creators, the top 15 options, and the best platform you can choose.
FAQs
1. Is It Better to Work with Russian Macro Influencers or Russian Micro Influencers?
It entirely depends on your individual needs. If you’re looking to raise brand awareness, then macro influencers give you a better chance. However, if your goal is conversations and genuine connections, then micro influencers are a better bet.
2. Are Russian Influencers Easy to Collaborate with Globally?
Yes! The only challenges you may face are international payments and language barriers. A good influencer marketing platform can help you easily overcome both of these issues, making global collaborations easier than ever.
