Looking for UK influencers to get your name into English homes and grow your business internationally? The good news is that these influencers are active in every niche, aligning with most businesses. The bad news? It can be challenging to find the right creators.
In this article, we’ll explore the top 15 UK influencers on TikTok, Instagram, and YouTube. To address the issue of finding the right creators, we’ll also take a look at the best influencer marketing platform in the business. Let’s get into it.
Top UK Influencers on TikTok
To start off our list, we’re going to explore the top UK influencers on TikTok. This platform has more than 23.3 million users in the UK, making it a solid place to find UK creators. With the proven results of influencer marketing on TikTok, it’s time to explore the top UK TikTokers together.
1. Matthew Haywood (@MatthewHaywoodX)
Matthew is a prominent voice on TikTok who shares content centered around adventure and the outdoors. His platform also serves as a space for open discussions on mental health and positivity, offering a relatable perspective for his audience, particularly young men and boys navigating personal challenges.
A significant turning point in Haywood’s career was becoming the youngest winner of BBC’s “Survivor UK” in 2023, an experience that greatly amplified his visibility. This exposure naturally led to partnerships with the BBC for “Survivor UK” and “BBC iPlayer,” and he has also promoted YHA England & Wales for booking stays.
- Engagement Rate: 9.93%
- Average Likes: 3.4k
- Average Comments: 179
- Followers: 247k
2. Medhy Malanda (@medhymalanda)
With expertise in skincare, self-care, and grooming routines, Medhy’s content offers practical advice and tips, particularly appealing to men seeking guidance on health and beauty. Medhy’s commitment to authentic content has attracted numerous brand collaborations. He has partnered with L’Oréal Paris UK for their Men Expert Derma Control and Hydra Energetic SPF50+ lines, even participating in their “Modern Man Retreat” for Men’s Mental Health Week.
- Engagement Rate: 4.75%
- Average Likes: 229
- Average Comments: 18
- Followers: 45k
3. The Life Of Mr T Take 2 (@thelifeofmrt2)
Tariq Wright’s content is a mix of food, health, beauty, lifestyle, and travel content, often focusing on unique foodie finds. His audience is drawn to his creative lifestyle tips and product recommendations. A notable aspect of his content includes sharing his personal journey after gastric sleeve surgery.
The creator has engaged in numerous promotional activities, featuring products from brands such as Ninja UK, Wellgard, Gtech UK, Palette Visuals, VIVISPORTS, Northumberland Candle Co, Zalando, Morphy Richards UK, and Avio Travel.
- Engagement Rate: 0.47%
- Average Likes: 1.4k
- Average Comments: N/A
- Followers: 3.8k
4. Cxnary (@officialcxnary)
Blending entertainment with educational insights into technology and food, Canary’s videos often have viral potential, appealing to young audiences interested in engaging and informative content. The nature of his content, which can cover product showcases or technological discussions, positions him as a suitable partner for brands targeting a tech-savvy or food-interested demographic.
- Engagement Rate: 4.61%
- Average Likes: 597
- Average Comments: 20
- Followers: 161.5k
5. Sinyoro (@Faraigallery)
Farai’s content is characterized by a thoughtful and artistic approach, often infused with humor and commentary on life and dating. This unique style creates an interesting experience for his audience, who appreciate his creative perspective. This UK influencer has notably engaged in a creative collaboration with Diesel, showcasing his ability to partner with established brands on artistic projects.
- Engagement Rate: 8.47%
- Average Likes: 47
- Average Comments: N/A
- Followers: 40.6k
Top UK Influencers on Instagram
In addition to TikTok, IG is also home to plenty of UK influencers with short-form content. Let’s take a look at the top UK Instagrammers to help you make a name on the platform.
1. Ruth Crilly (@ruthcrilly)
Crilly has built a close relationship with her audience as a former fashion model. She brings an insider’s perspective to her content, which has focused on reviewing beauty products since 2010. Her goal is to help her predominantly female audience, aged 18-34, sift through products to find effective options, often highlighting affordable items suitable for dry skin. Ruth’s informative and authentic approach has led to collaborations with brands such as No7, showcasing her influence in the beauty sector.
- Engagement Rate: 0.47%
- Average Likes: 1k
- Average Comments: 37
- Followers: 219k
2. Becca Medlin (@beccamedlin)
Lifestyle and beauty content have won Becca more than 300k followers. Her platform serves as a resource for those interested in general lifestyle trends and beauty product insights. Her brand collaborations include beauty and skincare companies.
- Engagement Rate: 0.75%
- Average Likes: 1.9k
- Average Comments: 122
- Followers: 321k
3. Meliz Berg (@melizcooks)
Meliz has garnered 761k followers by sharing food and cooking content. Her audience consists of food enthusiasts eager for new recipes and culinary inspiration. Her cookbook’s sales have sponsored her channel since its launch.
- Engagement Rate: 0.79%
- Average Likes: 6k
- Average Comments: 135
- Followers: 762k
4. A Lady in London (@aladyinlondon)
As you could’ve guessed by the username, Julie Falconer’s travel content is particularly focused on London. Her audience consists of travel enthusiasts seeking inspiration and guides for their next adventures.
- Engagement Rate: 0.52%
- Average Likes: 3k
- Average Comments: 45
- Followers: 515k
5. Zara Holland (@zaraholland)
Zara Holland relates to her audience with her ordinary lifestyle content. While specific details about her audience and notable aspects are not extensively provided, her significant follower count suggests a broad appeal within the lifestyle niche.
- Engagement Rate: 0.12%
- Average Likes: 271
- Average Comments: 15
- Followers: 241k
UK Influencers on YouTube
While short-form content has been the main content form lately, video-essays and 40-minute vlogs still have their fans. In this section, we’ll explore the top UK YouTubers together.
1. Anoushka (@anousshkaa)
Offering content that spans beauty, fitness, and lifestyle vlogs. Her channel serves as a resource for individuals seeking beauty tips, fitness routines, and personal insights into her daily life. While specific brand collaborations are not explicitly detailed in the provided information, her channel actively provides an email address for collaboration inquiries, indicating her openness to partnerships within the beauty and lifestyle sectors.
- Engagement Rate: 3.055%
- Average Likes: 137.5
- Average Comments: 8
- Subscribers: 179.5k
2. Bling Lifestyle (@TherealBlingLifestyle)
If you didn’t know already, “Bling” is a term used to indicate luxury. This channel delivers a mix of Jamaican vibes in the UK through travel vlogs, cooking videos, and general lifestyle content. His channel provides an authentic glimpse into his life, appealing to an audience interested in cultural lifestyle and home cooking.
While not all collaborations are explicitly detailed as direct partnerships, his content has featured products from Amazon, Flipkart, Mamaearth, Tailorman, The Mom Store, and GlowRoad.
- Engagement Rate: 3.22%
- Average Likes: 82.5
- Average Comments: 20
- Subscribers: 13.9k
3. Lots of Lotts (@lotsoflotts2166)
Providing advice and lifestyle content, this channel serves as a guide for her audience seeking practical tips and insights for daily living. Lots of Lotts channel frequently discusses strategies for securing brand partnerships, indicating an active engagement with the influencer marketing industry.
- Engagement Rate: 7.76%
- Average Likes: 160
- Average Comments: 13.5
- Subscribers: 13.2k
4. Life On The Left Rein (@LifeontheLeftRein)
Tina Wallace is a British equestrian lifestyle vlogger and eventer with content centered around equestrian and country lifestyle. Her channel offers a glimpse into the world of horse riding and rural living, appealing to a niche audience of horse enthusiasts and those interested in countryside pursuits.
The channel has collaborated with Horse&Rider, a prominent equestrian publication, featuring a video where they tried out showjumping advice.
- Engagement Rate: 7.5%
- Average Likes: 627
- Average Comments: 91
- Subscribers: 190.5k
5. Life of Tech (@LifeofTechUK)
Roger covers smartphones, PC/gaming hardware, product reviews, unboxings, and tech tips on his channel, Life of Tech. The channel’s content aligns with product showcases and discussions, allowing for collaborations with tech brands, big or small.
- Engagement Rate: 2.66%
- Average Likes: 97.5
- Average Comments: 52
- Subscribers: 15k
While the list above can be greatly helpful in your search, it’s not the most effective way to find influencers. Let’s explore the best way to find UK influencers together.
Ainfluencer: Best Place to Find UK Influencers
If you’re looking for UK influencers, the most efficient route is to use an influencer marketing platform, and our top pick is Ainfluencer. This is an influencer marketing platform that offers you every service you need, completely free of charge. Here are some of the platform’s features:
- Escrow-backed payments to protect both brands and influencers,
- Massive database of more than 5 million active, opt-in influencers,
- AI-driven discovery with 20+ filters for precise searches,
- Built-in chat for direct communication,
- No platform fees ever,
- Automatic translation and support for multiple languages,
- Detailed performance reports to monitor campaign success,
- Streamlined campaign setup and end-to-end management,
- Shopify integration and other e‑commerce app connections.
By choosing a platform like Ainfluencer, you not only tap into the best influencer talent but also safeguard your budget and simplify the entire process. Ready to get started? Sign up for Ainfluencer today and discover its full range of free features!
Conclusion
No matter what niche you’re looking for, there are UK influencers for everything. However, manually finding the right partners can take forever. Ainfluencer streamlines the process with free AI‑powered searches, integrated messaging, escrow‑protected payments, and easy e‑commerce integrations, so you can zero in on the perfect UK creators for your brand in minutes.
FAQs
1. How Do I Narrow My Influencer Search to UK Influencers Only?
The easiest way to do this is with the help of an influencer marketing platform. For example, on Ainfluencer you can apply a “Location” filter to limit results to creators based in the UK (or those who serve UK audiences). You can use this option to find influencers from around the world, such as Italian or French influencers as well.
2. Are UK Influencers Expensive to Work with?
Costs for UK influencers vary widely depending on audience size, niche, and content format—but they’re not inherently pricier than influencers elsewhere. Here’s a rough guide:
- Nano‑influencers (1K–10K followers): £50–£200 per post
- Micro‑influencers (10K–100K): £200–£1,000 per post or campaign
- Macro‑influencers (100K–500K): £1,000–£5,000+ depending on engagement
- Mega‑influencers (500K+): £5,000 and up, especially for multi‑post deals
Factors like video vs. static image, extra production needs, usage rights, and exclusivity clauses can raise rates.
